Digital Insights Analyst

Screwfix Direct Ltd; Yeovil; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as a key player in shaping the future of web channels! This role offers the opportunity to analyze data and provide insights that drive meaningful changes within the ecommerce team. You'll work closely with stakeholders to enhance customer engagement and online performance, while also being a power user of web analytics tools. With a hybrid working model and a focus on inclusivity and career progression, this position is perfect for those who thrive in a fast-paced environment and are eager to make a significant impact.

Benefits

Flexible Working

Career Progression & Learning

Health & Wellbeing

Family-First Policies

Financial Perks

Free Parking

Sustainability Initiatives

Qualifications

• Experience with web analytics tools in an ecommerce environment.
• Highly numerate and analytical, comfortable with complex data.

Responsibilities

• Analyse data to understand digital performance and trends.
• Provide actionable insights to improve online performance.

Skills

Web Analytics

Data Analysis

Excel Skills

Stakeholder Communication

Curiosity in Data

Tools

Google Analytics

SimilarWeb

ContentSquare

Job description

• Trade House, Mead Avenue, Houndstone Business Park, Yeovil, BA22 8RT
• Competitive
• Permanent Full Time (37.5 hours) - Permanent

Join our dynamic team as a key player in shaping the future of our web channels! Reporting to the Senior Ecommerce Analytics & Insight Manager, you'll be central to our efforts to understand what drives our online success. Your expertise in data collation and analysis will highlight the factors behind online performance and customer behavior, uncovering opportunities for growth. This role goes beyond reporting and data management; you'll provide actionable insights that drive meaningful changes within the ecommerce team.

Responsibilities

• Analyse data from multiple sources to understand daily, weekly, monthly digital performance and trending.
• Use insight to prepare recommendations for stakeholder consideration to drive further customer engagement and online performance.
• Take ownership of the ongoing development of the reporting framework, continually streamlining and improving based on business need and stakeholder requirements.
• Perform ad-hoc pieces of analysis, from category deep dives to campaign performance, providing clear narrative, trending and recommendations from the insight to inform stakeholder decision making.
• Proactively explore areas of opportunity that could help increase our e-commerce performance KPI’s.
• Provide focused support to Digital Trading Managers & Merchandisers in an Analytics Business Partner capacity.
• Support the Senior Digital Analytics Manager with the creation and presenting of key presentations; with focus on story-telling and actionable insight.
• Help embed a data-driven culture into the E-commerce team and wider business by working with key stakeholders to help facilitate data driven decision making for all digital activities, including digital marketing analytics, trading optimisation and web development.
• Constantly keep an eye on market performance to understand the impact of existing and new competition, share insight and observations with stakeholders to inform decision making and our competitive position in the market.
• Become the power user of web analytics tools in the ecommerce team including Google Analytics, SimilarWeb and ContentSquare – drive awareness and capability of the tools to the wider team.
• Assist in the forecasting and budgeting of the E-commerce channels.
• Help prioritise opportunities across the team by calculating incrementality and building business cases based on data.
• Recommend and help fill gaps in our data that will enable us to take our insight further i.e. tagging recommendations.
• Assist in the day-to-day support of the digital Graduate.

Qualifications

• Experience with web analytics tools in an ecommerce environment including Google Analytics, SimilarWeb and ContentSquare.
• Highly numerate and analytical, confident and comfortable working with large amounts of complex data.
• Great attention to detail in order to spot anomalies in the data as well as flag early trends that are forming.
• Strong Excel skills - the ability to manipulate and format information clearly in Excel (create formulas, format charts and tables, pivot tables).
• Confident user of online systems, tools and technology. Comfortable using multiple systems and the ability and confidence to learn and use new tools effectively.
• Experience in sharing output to a variety of stakeholders.
• Curiosity to explore data further and be proactive in gathering insights.
• A proven ability to make data driven decisions.

What’s in it for You?

We’ve built a workplace that works for you. Here’s how we support your success:

• Flexible Working: Enjoy a hybrid model—spend three days a week in our welcoming Head Office with flexible hours to fit your life.
• Belonging & Inclusivity: Join a team that values diversity, equity, and inclusion, where leaders listen and colleagues have your back.
• Career Progression & Learning: Access award-winning apprenticeships, development programs, and the tools to ‘Make More of Yourself.’
• Health & Wellbeing: Enjoy subsidised meals, gym discounts, and counselling services through the Retail Trust.
• Family-First Policies: Inclusive parental leave, enhanced pay, and resources to support your family moments.
• Financial Perks: Benefit from a market-leading pension scheme, bonuses up to 20%, and exclusive discounts at Screwfix, B&Q, and more.
• Convenience: Free parking, a relaxed Head Office environment, and flexibility to work at your best.
• Sustainability That Matters: Join a company committed to protecting the planet through bold initiatives in carbon reduction and sustainable practices.

What Does it Take to Succeed at Screwfix?

We move fast, adapt quickly, and deliver big. If you’re proactive, collaborative, and love a challenge, you’ll thrive here. At Screwfix, the more you put in, the more you get out.

We believe in equity for all. Please let us know at [e-mail] if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE

#LI-Hybrid