Digital Insights Analyst

easyJet Airline Company PLC; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Digital Insights Analyst to join their dynamic team. This role is pivotal in driving data-driven decisions, enhancing customer experiences, and improving trading performance. The successful candidate will leverage web analytics to provide actionable insights and collaborate closely with various teams to support business objectives. With a focus on innovation and continuous improvement, this position offers a unique opportunity to thrive in a fast-paced environment while contributing to the company's ambition of becoming a data-driven leader in the airline industry. Join a forward-thinking company that values diversity and offers excellent benefits.

Benefits

Up to 20% bonus

25 days holiday

Private Medical Cover

Life Assurance

Flexible benefits package

Excellent staff travel benefits

Qualifications

• Strong experience in web analytics and tools like Google Analytics.
• Excellent problem-solving and analytical skills required.

Responsibilities

• Provide insights to improve trading performance and enhance customer experience.
• Build relationships and communicate insights effectively across teams.

Skills

Web Analytics

Google Analytics

A/B Testing

MVT Testing

Big Query

SQL

Analytical Skills

Interpersonal Skills

Tools

Optimizely

Job description

Job Description - Digital Insights Analyst (15578)

Job Description

Digital Insights Analyst (15578)

Description

We have an exciting opportunity for a Digital Insights Analyst to join our amazing team on a permanent contract, based in Luton. (Hybrid working)

With millions of visitors to our digital sales channels every week, easyJet is one of the UK’s leading digital businesses. easyJet has an ambition of being the world’s leading Data Driven airline and this role will have a crucial part to play in achieving that goal – ensuring data is at the heart of every decision we make.

The purpose of this role is to provide commercially focussed web insight and MI to key Stakeholders and teams within easyJet – both for the easyJet and easyJet Holidays brands. You’ll also be tasked with gaining greater insights into the digital behaviours of our customers across all markets and work with other data teams to develop propositions and build solutions to drive incremental revenue.

In addition to this, this role will work closely with the CRO team to build and evolve a test and learn cycle by proactively providing analysis on our customers behaviour on the website and identifying opportunities for testing to drive incremental revenue.

What you’ll be doing

• Understand business objectives and live trading environments to help influence MI.
• Scope and deliver powerful and commercial insights to improve trading performance, enhance customer experience and support the Digital team to achieve our company ambition.
• Build strong relationships across the wider insight community in the company. Communicate insight in a compelling way, which drives action across the business.
• Work closely with the CRO and Digital Product teams to understand the development roadmap and ensure it is supported by analytics.
• Proactively utilize digital analytics data to identify opportunities and areas of improvement and provide recommendations for testing.
• Work with the implementation team and our analytics agency to ensure that all tests have tracking and brief requirements for new tracking if needed.
• Work with internal teams such as Commercial, Holidays, and Marketing across easyJet to deliver reporting requirements.
• Cut through large data sets and multiple analysis options to provide intelligible, actionable reports and analysis.
• Work to build as much automated reporting as possible – avoiding manual reports.
• Work to develop self-service reporting dashboards to democratize data where possible.

Requirements of the Role

What you’ll bring to the team

• Strong experience in Web Analytics packages (i.e. Google Analytics, especially GA4).
• Experience with multiple MVT, A/B, and Analytics tools (e.g. Optimizely).
• Strong knowledge of the MVT, AB test cycle and methodology such as calculation of sample size, duration of test, hypothesis setting & testing and statistical significance.
• Good knowledge of Big Query/SQL.
• Excellent interpersonal and communication skills, able to build productive relationships both internally and externally.
• Highly commercial outlook with exceptional problem solving, analytical and numerical skills.
• Self-motivated, with ability to deal with ambiguity, work autonomously, organising time and prioritising workload.
• Able to develop and input into new processes in a fast paced, dynamic environment.
• Ability to adapt to changing priorities and to thrive in a fast-paced dynamic environment.

What we offer in return:

• Up to 20% bonus.
• 25 days holiday.
• BAYE, SAYE & Performance share schemes.
• Private Medical Cover.
• Life Assurance.
• Flexible benefits package.
• Excellent staff travel benefits.

easyJet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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