Lead Digital Insights Analyst at Independent Digital Performance Agency

Grey Matter Recruitment; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative independent media agency is seeking a Lead Digital Insights Analyst to spearhead analytics strategies for global retail brands. In this dynamic role, you will lead cross-channel data insights, directly engage with top-tier clients, and support pitches to promote analytics services. With a focus on digital marketing analytics, you will leverage your expertise across various media channels and metrics, including SEM, SEO, and Programmatic. This is a fantastic opportunity to join a rapidly growing agency with a strong reputation and an impressive client roster, where your insights will drive impactful media strategies.

Qualifications

• Experience in digital marketing analytics within media agencies or AdTech.
• Broad knowledge across digital media channels and key metrics.

Responsibilities

• Lead analytics strategy for global retail brands.
• Present insights directly to clients and drive media strategy.

Skills

Digital marketing analytics

Knowledge of SEM

Knowledge of SEO

Knowledge of Social Media

Knowledge of Programmatic

Knowledge of OTT

Understanding of incrementality testing

Experience with media platforms

SQL

Tools

Google Analytics

Meta Analytics

Job description

Lead Digital Insights Analyst at Independent Digital Performance Agency

Opportunity to create and lead analytics strategy for strategic Global retail brands with one of the world’s largest and fastest growing independent media agencies.

The Company

• One of the largest Independent performance marketing agencies in the world
• Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
• Proprietary Marketing Intelligence Technology
• 1000+ Employees with Global Offices
• Impressive roster of Fortune 100 Customers

The Role

• Lead analyst, presenting insights directly to clients
• Lead and drive cross-channel data insights to drive client measurement and recommended media strategy
• Lead client calls to manage Analytics engagement for top-tier clients
• Support/participate in pitches to promote analytics services

Desired Skills & Experience

• Digital marketing analytics experience within media agency or AdTech
• Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals
• Understanding of incrementality testing and MMM models
• Experience working with media platforms such as Google, Meta, analytics systems
• SQL experience is ideal

If you feel you have the relevant experience please reply to this advert or email your CV to [e-mail]