Digital Growth – Digital Transformation

Alvarez & Marsal; Greater London; On-site; GBP 120,000 - 190,000; Full time

Job summary

Alvarez & Marsal is recruiting for a Director level role in its Digital Growth capability. You will own origination and delivery for growth initiatives, shaping commercial decisions, pricing, and data-driven digital products across private equity engagements and corporate clients.

You will lead cross-functional teams, work with CXOs, and drive value creation through digital and technology-enabled strategies, including AI applications and marketing tech. Strong English fluency is essential.

Qualifications

• Experience delivering measurable commercial outcomes rather than recommendations alone.
• Experience commercialising customer-facing digital products with product lifecycle knowledge.
• Experience with marketing technology, CRM and customer data platforms.

Responsibilities

• Own the commercial engine for a client: pricing, promotions and mix, sales and funnel performance, customer segmentation and journeys, and translate it into a quantified value case.
• Shape the digital product and service engine, identifying and commercialising new digital products, services and recurring revenue streams built on the installed base and customer data, including their pricing and business case.
• Diagnose where growth and margin are being lost across the commercial and digital estate, and size the opportunity credibly enough for it to be underwritten in a business case.
• Specify and improve the marketing technology, CRM and customer data foundations required to execute, working alongside client engineering and data teams.
• Take AI and automation use cases from pilot into everyday commercial use, covering pricing, next best action, marketing content and service automation, and drive the adoption that makes them stick.
• Own benefits tracking and value realisation against the approved case, covering revenue growth, margin, retention and recurring revenue.
• Originate and convert work: qualify opportunities, shape propositions and price them into proposals, carrying a pipeline in your market at Director level.
• Lead mixed A&M and client teams, and manage senior client stakeholders through commercially sensitive change.
• Support digital value creation on private equity engagements, including growth-focused diligence, value creation planning and post-deal execution.
• Contribute to the development of the practice, propositions, points of view, reusable assets, recruitment and the coaching of more junior colleagues.

Skills

Revenue growth

Pricing

Marketing technology

AI and automation

CRM and data platforms

Cross-functional leadership

Product pricing

Value realisation

Education

Strong degree in a relevant subject

Tools

Marketing technology

CRM systems

Customer data platforms

Job description

Description

Companies, investors, lenders and government entities around the world turn to Alvarez & Marsal (A&M) when conventional approaches are not enough to activate change and achieve results.

Privately held since 1983, A&M is a leading global professional services firm that delivers performance improvement, turnaround management and business advisory services to organisations seeking to transform operations, catapult growth and accelerate results through decisive action. Our senior professionals are experienced operators, world‑class consultants and industry veterans who draw upon the firm’s restructuring heritage to help leaders turn change into a strategic business asset, manage risk and unlock value at every stage.

When action matters, find us at www.alvarezandmarsal.com

About the Team

Alvarez & Marsal’s Digital and Technology Services (DTS) professionals work with corporate clients, private equity firms and their portfolio companies to drive new forms of value creation, both top and bottom line, across the investment lifecycle. We help clients ideate, incubate and industrialise new business models, from agile target operating models and customer and product innovation through to intelligent, automated back offices, drawing on capabilities spanning digital product management, customer experience design, data and analytics, and AI. Our international team comprises seasoned executives, functional experts and highly skilled consultants working on some of the world’s most high‑profile cases.

The Digital Transformation team sits within DTS, alongside Data Intelligence and Business Technology. We help clients understand the capability and impact of digital transformation and technology, shape the vision for the technology and business capabilities they need, and define and deliver the roadmaps that make it real. Our consultants do not only advise; they build alongside cross‑functional client teams, operating end to end from problem identification through to a working outcome. Within the team, Digital Growth is the capability that turns digital, data and AI into revenue, margin and enterprise value.

About the Role

We are recruiting into our Digital Growth capability at Director (Senior Associate / Associate) level. The work runs through two engines. The commercial engine is about winning, converting, retaining and cross‑selling, through better commercial decisions, pricing, customer data and automation. The digital product and service engine is about building new digital products, services and recurring revenue on the installed base and customer data. You will be measured on the value that lands: top‑line growth, margin expansion, the quality and recurrence of revenue, and the strategic optionality created by data assets and platforms.

Typical client situations include reinvesting digital and technology savings into the highest‑impact growth, recovering stalled digital initiatives, creating digital value inside a private equity holding, and building new digital revenue streams and business models. At Director level you will own origination and a pipeline in your market alongside delivery. (At Senior Associate and Associate level you will lead the analytical and delivery workstreams that prove and bank the value.) You will work in a flat team structure with regular exposure to CXOs and their direct reports, and with the full breadth of A&M’s industry and functional experts available to you, across the full transformation lifecycle with corporates and the full deal cycle with private equity clients.

Key Responsibilities

In this role you will:

• Own the commercial engine for a client: pricing, promotions and mix, sales and funnel performance, customer segmentation and journeys, and translate it into a quantified value case;
• Shape the digital product and service engine, identifying and commercialising new digital products, services and recurring revenue streams built on the installed base and customer data, including their pricing and business case;
• Diagnose where growth and margin are being lost across the commercial and digital estate, and size the opportunity credibly enough for it to be underwritten in a business case;
• Specify and improve the marketing technology, CRM and customer data foundations required to execute, working alongside client engineering and data teams;
• Take AI and automation use cases from pilot into everyday commercial use, covering pricing, next best action, marketing content and service automation, and drive the adoption that makes them stick;
• Own benefits tracking and value realisation against the approved case, covering revenue growth, margin, retention and recurring revenue;
• Originate and convert work: qualify opportunities, shape propositions and price them into proposals, carrying a pipeline in your market at Director level;
• Lead mixed A&M and client teams, and manage senior client stakeholders through commercially sensitive change;
• Support digital value creation on private equity engagements, including growth‑focused diligence, value creation planning and post‑deal execution;
• Contribute to the development of the practice, propositions, points of view, reusable assets, recruitment and the coaching of more junior colleagues;

Qualifications

Experience and abilities are likely to include:

• A strong degree qualification (or equivalent) in a relevant subject;
• Relevant experience typically built over around 15 years, or around 7 years at Senior Associate and Associate level, with a track record of delivering measurable commercial outcomes rather than recommendations alone; what you have delivered matters more to us than how long it took;
• Demonstrable experience of improving revenue, pricing or margin, and able to evidence the value actually delivered;
• Experience of commercialising customer‑facing digital products, with a working understanding of the product development lifecycle and of product pricing;
• Practical familiarity with marketing technology, CRM and customer data platforms, including having implemented or improved them;
• Experience of putting AI and automation into live commercial use, and of working in teams that use AI in their own delivery;
• Strong business casing and value realisation skills, with the commercial and financial literacy to connect digital decisions to revenue, margin, cost‑to‑serve and enterprise value;
• Experience gained within advisory and / or in a senior client‑side growth, commercial or digital product role, with the origination instinct expected at Director level;
• Breadth across commercial, product, data and technology rather than deep specialisation in a single channel or tool, combined with strong consulting acumen, presentation skills, agile and lean ways of working, and a solution‑oriented, collaborative and data‑driven approach;
• Fluency in English is essential, with fluent German or Spanish required for Germany‑and Spain‑based roles respectively, where client work is conducted in those languages; additional European language skills are more than welcome.

If you need any adjustments to the recruitment process, please let us know and we will make them.

Diversity & Inclusion

A&M’s entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M’s core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity and we foster inclusiveness. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.