Digital Fundraising Officer (FTC)

Comic Relief; Greater London; On-site; GBP 28,000 - 38,000; Full time

Job summary

Comic Relief seeks a Digital Fundraising Officer to drive income growth through acquisition, engagement and retention of supporters. You will work across paid media and CRM to plan data capture campaigns, supporter journeys and fundraising communications that grow owned audiences and maximise lifetime value.

In this role you will plan, deliver and optimise digital fundraising campaigns across Meta, Google, email and SMS, coordinating with internal teams and agencies.

Qualifications

• Delivering digital fundraising campaigns including email and paid media.
• Strong analytics using GA4 or similar tools to extract insights.
• Experience with testing and optimisation programmes, including A/B testing.
• Excellent stakeholder management and ability to influence across teams.
• Solid project management and ability to manage multiple initiatives.
• Experience in charity, fundraising or membership sectors.
• CRM marketing across multiple markets, regions or audiences.

Responsibilities

• Support delivery of digital acquisition and audience growth across paid media, focusing on Red Nose Day.
• Collaborate with Paid Media Manager to build, launch and optimise lead capture campaigns.
• Plan, deliver and optimise paid media campaigns across Meta, Google, YouTube, LinkedIn and programmatic channels.
• Coordinate campaign assets, specs and testing plans with agencies and internal teams.
• Monitor performance and provide reporting on acquisition and conversion.
• Plan and deliver supporter journeys across webpages, donation forms and CRM channels.
• Develop and deliver CRM campaigns including onboarding, stewardship and fundraising communications.
• Manage audience segments, data selections, and CRM calendar.
• Produce regular reports using Salesforce Marketing Cloud, GA4 and other tools.
• Contribute to a culture of testing and learning with insights and optimisation.
• Collaborate with Communications, Partnerships, Stories, Schools and Youth, Production and Fundraising teams.

Skills

Digital fundraising

Paid media

Email marketing

GA4 analysis

A/B testing

Stakeholder management

Project management

CRM marketing

Content writing

Charity sector

Tools

Salesforce Marketing Cloud

GA4

Canva

Job description

The Digital Fundraising Officer plays a key role in supporting the growth of income through the acquisition, engagement and retention of supporters. Working across paid media and CRM channels, the role is responsible for helping to deliver data capture campaigns, supporter journeys and fundraising communications that grow Comic Relief's owned audiences and maximise supporter lifetime value.

As Digital Fundraising Officer, you will support the planning, delivery and optimisation of digital fundraising campaigns across channels including paid social, search, email and SMS, working closely with internal teams, external agencies and platform partners. Supporting both the Paid Media Manager and CRM & Fundraising Automation Manager, you will help deliver engaging, data-led supporter communications, manage campaign assets and reporting and drive a test-and-learn approach to improve acquisition, retention and overall campaign performance.

Operating at the heart of Comic Relief's mission to create a just world, free from poverty, as the Digital Fundraising Officer, you'll play a vital role in making that vision a reality by being at the forefront of our efforts to engage with our supporters, driving meaningful connections and supporting our broader organisational goals.

Key responsibilities:

• Support the delivery of digital acquisition and audience growth activity across paid media channels, with a focus on Red Nose Day.
• Work with the Paid Media Manager to build, launch and optimise lead generation and data capture campaigns.
• Support the planning, delivery and optimisation of paid media campaigns across Meta, Google (PPC & PMAX), YouTube, LinkedIn and programmatic channels.
• Coordinate campaign assets, creative specifications and testing plans with agencies and internal stakeholders.
• Monitor campaign performance, identify optimisation opportunities and support reporting on acquisition and conversion results.
• Support the planning and delivery of supporter journeys across webpages, donation forms and CRM channels.
• Develop and deliver CRM campaigns, including onboarding, stewardship and fundraising communications that increase engagement and retention.
• Manage audience segments, data selections, campaign workflows and the CRM communications calendar.
• Monitor campaign performance and produce regular reports using Salesforce Marketing Cloud, GA4 and other reporting tools.
• Contribute to a culture of testing and learning by identifying insights and implementing optimisation recommendations.
• Work collaboratively with teams across Communications, Partnerships, Stories, Schools and Youth, Production and Fundraising to gather content and campaign requirements.
• Coordinate with creative teams and agency partners to ensure assets meet platform requirements, brand guidelines and campaign objectives.
• Create and edit basic email assets using Canva and other design tools where required.
• Build strong relationships with internal stakeholders and external partners to support effective campaign delivery.

Person specification

• Demonstrable experience in delivering successful digital fundraising/marketing campaigns including email and paid media.
• Strong analytical skills, with experience using GA4 and other reporting tools to evaluate performance and generate actionable insights.
• Proven experience developing and implementing testing and optimisation programmes, including A/B testing and conversion rate optimisation.
• Excellent stakeholder management and influencing skills, with the ability to build relationships across teams.
• Strong project management and prioritisation skills, with the ability to manage multiple initiatives simultaneously.
• Experience working both independently and collaboratively within cross-functional teams.
• Excellent written communication skills, with the ability to develop compelling, audience-focused messaging.
• Experience within the charity, fundraising or membership sector.
• Experience managing CRM marketing across multiple markets, regions or audiences.
• Strong quality assurance mindset with excellent attention to detail.
• Knowledge of paid media and CRM best practice, accessibility standards and fundraising compliance requirements.