Digital Fundraising Campaigns Officer

Comic Relief; Greater London; On-site; GBP 28,000 - 38,000; Full time

Job summary

Comic Relief seeks a Digital Fundraising Officer to drive income growth through acquisition, engagement and retention of supporters. You will work across paid media and CRM to plan data capture campaigns, supporter journeys and fundraising communications that grow owned audiences and maximise lifetime value.

In this role you will plan, deliver and optimise digital fundraising campaigns across Meta, Google, email and SMS, coordinating with internal teams and agencies.

Qualifications

• Delivering digital fundraising campaigns including email and paid media.
• Strong analytics using GA4 or similar tools to extract insights.
• Experience with testing and optimisation programmes, including A/B testing.
• Excellent stakeholder management and ability to influence across teams.
• Solid project management and ability to manage multiple initiatives.
• Experience in charity, fundraising or membership sectors.
• CRM marketing across multiple markets, regions or audiences.

Responsibilities

• Support delivery of digital acquisition and audience growth across paid media, focusing on Red Nose Day.
• Collaborate with Paid Media Manager to build, launch and optimise lead capture campaigns.
• Plan, deliver and optimise paid media campaigns across Meta, Google, YouTube, LinkedIn and programmatic channels.
• Coordinate campaign assets, specs and testing plans with agencies and internal teams.
• Monitor performance and provide reporting on acquisition and conversion.
• Plan and deliver supporter journeys across webpages, donation forms and CRM channels.
• Develop and deliver CRM campaigns including onboarding, stewardship and fundraising communications.
• Manage audience segments, data selections, and CRM calendar.
• Produce regular reports using Salesforce Marketing Cloud, GA4 and other tools.
• Contribute to a culture of testing and learning with insights and optimisation.
• Collaborate with Communications, Partnerships, Stories, Schools and Youth, Production and Fundraising teams.

Skills

Digital fundraising

Paid media

Email marketing

GA4 analysis

A/B testing

Stakeholder management

Project management

CRM marketing

Content writing

Charity sector

Tools

Salesforce Marketing Cloud

GA4

Canva

Job description

Comic Relief seeks a Digital Fundraising Officer to drive income growth through acquisition, engagement and retention of supporters. You will work across paid media and CRM to plan data capture campaigns, supporter journeys and fundraising communications that grow owned audiences and maximise lifetime value.

In this role you will plan, deliver and optimise digital fundraising campaigns across Meta, Google, email and SMS, coordinating with internal teams and agencies.