Digital Executive

Food and Drink Federation; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

25 days holiday

Private healthcare

Leisure travel insurance

Wellbeing allowance

Interest-free season ticket loan

Cycle-to-work scheme

Job summary

Food and Drink Federation in London is seeking a Digital Executive to manage day-to-day on FDF's website, CRM and email campaigns. You will ensure digital content is accurate, accessible and engaging, supporting colleagues to deliver high-quality digital communications.

You will work with marketing, membership and communications teams to ensure campaigns meet brand and digital standards, with 2-3 days in the office weekly in a hybrid setup.

Qualifications

• Experience with digital content and platforms including CMS, CRM and email marketing systems.
• Excellent attention to detail for content, links, formatting and data.

Responsibilities

• Build, update and maintain web pages aligned to brand and digital standards.
• Support delivery of email communications, newsletters and campaigns with segmentation and tracking.
• Maintain CRM and marketing platform data to support quality data and audience targeting.
• Provide first-line support for website, CRM and email marketing platforms.
• Troubleshoot digital platform issues and escalate when needed.
• Use analytics to report on performance and identify improvements.
• Contribute to SEO, testing and quality assurance across digital channels.

Skills

Attention to detail

Strong written communication

Analytical mindset

Tools

CMS

CRM

Email marketing platforms

Job description

Salary £35,000 with excellent benefits including 25 days holiday, private healthcare, leisure travel insurance, health & wellbeing allowance, interest-free season ticket loan and cycle-to-work scheme

Hours 35 hours per week; hybrid working (2-3 days in the office per week)

The Food and Drink Federation is looking for a Digital Executive to help keep our digital channels accurate, accessible, engaging and effective.

This is a hands-on role supporting the day to day management of FDF's website, CRM and email marketing platforms. You will help colleagues deliver high quality digital content and campaigns, support platform users, maintain good data and contribute to improvements that enhance digital performance and member experience.

You will work closely with colleagues across marketing, membership, commercial, events, policy and communications, helping to ensure digital content and campaigns are delivered smoothly, consistently and in line with FDF's brand and digital standards.

Key responsibilities

• Build, update and maintain web pages, helping to ensure content is clear, accessible, effective and aligned to FDF brand and digital standards.
• Support the delivery of email communications, newsletters and campaigns, including segmentation, testing, scheduling and performance tracking.
• Maintain and update CRM and marketing platform data to support good data quality, compliance and effective audience targeting.
• Provide first-line support and practical guidance to colleagues using the website, CRM and email marketing platforms.
• Help troubleshoot digital platform issues, escalating technical problems where needed.
• Use analytics to report on digital and campaign performance, identify insights and recommend improvements.
• Contribute to process notes, guidance, training materials, SEO, testing and quality assurance across FDF's digital channels.
• Contribute to content planning, SEO, testing and quality assurance across FDF's digital channels.

Requirements

• Experience working with digital content and platforms, including CMS, CRM and email marketing systems.
• Excellent attention to detail, with the ability to review content, links, formatting, data and user journeys accurately.
• Strong written communication skills and the ability to adapt content for different digital channels and audiences.
• Confidence using analytics and reporting tools, such as GA4 or similar, to evaluate performance and identify opportunities for improvement.
• Good organisational skills, with the ability to manage competing priorities and deliver work to deadlines.
• A collaborative and service-focused approach, providing practical support and guidance to colleagues while knowing when to elevate issues appropriately.
• An understanding of accessibility, data protection and email marketing best practice, or the ability to develop this knowledge quickly.
• Knowledge of image editing and design tools.
• Knowledge of SEO tools and digital optimisation techniques.

Our Workplace: We're based in the heart of central London in a modern, bright open-plan office. We have a friendly work culture with great break-out spaces, quiet booths and opportunities for flexible-working. Our 'Feel Good for Life' team regularly organises events and activities to promote positive health and wellbeing.

Equal Opportunities: We are an equal opportunities employer and welcome applications from all backgrounds. We are open to discussing flexible working arrangements and reasonable adjustments for disabilities or medical conditions.

Recruitment privacy notice :This is the privacy policy relating to the protection of FDF job applicants' information. The FDF will ensure that data is always processed in accordance with the provisions of relevant data protection legislation, including the General Data Protection Regulation (GDPR).

The FDF employs over 70 people in London, Edinburgh and Wales.We are organised in teams, providing expert advice and managing a wide variety of issues on behalf of the industry.