Digital Lead

Government Recruitment Service; Greater London; On-site; GBP 64,000 - 71,000; Full time

Benefits offered by this job

Disability Confident

Job summary

Government Recruitment Service in London seeks a Senior Digital Lead to steer digital communications for Defra's portfolio, shaping content across social media, websites and emerging channels. You will champion accessible, audience‑focused content and drive performance using data, insights and innovation.

You will lead a team, collaborate with policy, media and marketing colleagues, and build strong partnerships with ALBs to deliver a coherent digital presence across the group.

Qualifications

• Senior Digital Lead with responsibilities for digital strategy, social media, web content and platforms.
• Experience directing cross‑functional teams and engaging with policy, media and marketing colleagues.
• Strong understanding of accessibility standards, GDPR and data‑driven performance.

Responsibilities

• Lead digital communications strategy across channels (social, web, video).
• Own content planning, platform management and audience growth.
• Build relationships with ALBs, digital media publishers and influencers.

Job description

This is a senior role leading digital communications for the department and its Arm’s Length Bodies (ALBs). You will be responsible for how we engage with audiences across digital channels, ensuring our online presence is strategic, effective, accessible and impactful.

As Digital Lead, you will shape our approach to social media, online content, video and a range of digital platforms. You will champion direct, meaningful communication with citizens, ensuring our content is relevant, accessible and responsive to their needs. You will also build and maintain strong relationships with digital media publishers and influencers, working collaboratively to reach new audiences through their channels, communities and followers.

Using data, insight and innovation, you will drive digital performance, grow and engage audiences, and maximise the reach and impact of our communications in support of departmental and wider government priorities.

Working at the heart of the communications function, you will be the digital lead for a portfolio of work and will collaborate closely with the Grade 6 (G6) Head of Digital and Creative Content to ensure digital is fully integrated with media, marketing and campaigns. You will engage with thematic working groups, collaborating with other delivery leads to ensure digital activity supports the wider Defra group communications strategy. You will champion innovation in how we reach and engage the public online, working in close partnership with ALB communications teams to ensure a coherent digital presence across the group.

• Digital strategy and channel ownership:Develop and deliver insight-led digital communications strategies that support departmental priorities, maintaining overall responsibility for channel strategy, content planning and platform management across social media, web and emerging digital channels. Build the team's AI literacy, understanding what tools are appropriate to use and when, and knowing how to apply the Government Communication Service (GCS) ethical innovation framework.
• Content and creative direction:Lead the creation of compelling digital content that translates policy announcements and campaigns into engaging formats, working with policy, media and marketing teams and commissioning external suppliers where required. Ensure all content meets GCS accessibility standards and considers diverse audiences.
• Data and performance:Use audience insight and platform analytics to inform planning, measure impact and drive continuous improvement. Report on digital performance to senior leaders, providing actionable recommendations. Handle all data appropriately in line with GDPR obligations.
• Cross-functional collaboration:Work closely with thematic leads and delivery colleagues to ensure digital activity is integrated with wider communications planning.
• Platform expertise and innovation:Maintain knowledge of established and emerging platforms, content trends and formats. Champion innovation and build digital capability across the wider communications directorate through training, guidance and knowledge sharing, drawing on the GCS SAFE Framework and the Framework for Ethical Innovation.
• ALB digital partnership: Build and maintain effective working relationships with ALBs within Defra group, providing strategic digital expertise, sharing best practice and supporting a coherent, integrated digital presence. Work to remove duplication across ALB digital channels, identify opportunities for shared approaches, and ensure ALB digital activity is consistent with group standards and GCS professional requirements.

• Provide professional leadership for their functional area, including line management, performance oversight, quality assurance and capability building. Deploy expertise collaboratively across priorities with other G7s.
• Lead and develop their team, motivating staff and embedding new ways of working across the group.
• Build strong relationships with senior leaders, Ministers, Special Advisers and stakeholders, providing trusted strategic communications advice.
• Foster a proactive, flexible and collaborative team culture, managing competing priorities and balancing reactive work with strategic goals.
• Communicate complex information clearly and persuasively, both in writing and verbally, adapting style and approach for different audiences and purposes.
• Support crisis and incident communications, working across disciplines and with partners to ensure timely, coordinated information reaches audiences. This includes out-of-hours working when required.
• Uphold GCS professional standards, ensuring compliance with the Communication Functional Standard (GovS011), propriety guidance and accessibility requirements.

Proud member of the Disability Confident employer scheme

Digital Lead

Company: Government Recruitment Service

Salary: £64,015 to £71,178 a year

Hours: Full-time

Location: London

Job type: Permanent

Posting date: 28 Oct 2026

Closing date: 9 Nov 2026