Digital Engagement Executive

Woodgreen, Pets Charity; Huntingdonshire; Hybrid; GBP 30,000 - 33,000; Full time

Benefits offered by this job

36 days annual leave (pro rata)

Employer pension contributions up to 8

Healthcare costs contribution (cash计划)

Headspace wellbeing access

Life assurance (4x salary)

Enhanced parental leave

Benefits hub – brand discounts

25% discount in charity shops

Job summary

Woodgreen, Pets Charity is seeking a Digital Engagement Executive on a 12 month fixed term basis to create engaging email campaigns and journeys that grow income and audience engagement. You will support planning, development and delivery of emails, journeys and web content, while promoting best practices across the team.

The role demands strong analytics, ability to work with multiple stakeholders, and familiarity with ESP tools and CMS systems.

Qualifications

• Experience with email campaigns and journeys to acquire, retain and develop audiences.
• Strong analytical skills and ability to use data for decision making.
• Experience supporting digital fundraising or income-generating campaigns.
• Ability to write and edit engaging email and web copy.
• Experience working with multiple stakeholders and managing workloads across projects.

Responsibilities

• Deliver a range of email communications to acquire, retain and develop audiences.
• Support planning, development and delivery of email campaigns, journeys and web content.
• Champion email best practices across Woodgreen to improve engagement and income.
• Collaborate with public facing teams to provide a high-quality digital service.
• Utilise ESP tools to deliver broadcast and automated campaigns.

Skills

Email marketing

ESP tools

Data analysis

Stakeholder management

Content writing

Campaign planning

A/B testing

Tools

DotDigital

WordPress

Dynamics CRM

Job description

We are looking for a creative and enthusiastic Digital Engagement Executive to support our team on a 12 month fixed term basis in the delivery of brilliant email campaigns, communications and journeys to help pets and their people. As one of Woodgreen Pet Charity's email marketing experts, you'll champion best practice whilst working on a wide range of email communications designed to acquire, retain and develop new and existing audiences to drive income and engagement. You will;

• Play a key role in the Digital Engagement team's ambition to develop, nurture and optimise digital relationships with audiences to support engagement and income generation.
• Support in the planning, development and delivery of a range of email communications to acquire, retain and develop new and existing audiences.
• Support key stakeholders across Woodgreen to build their digital engagement knowledge by championing email best practice.
• Support public facing teams across Woodgreen with the delivery of an efficient, high-quality digital service.
• Apply your creativity in the planning and delivery of email campaigns, journey and web content.
• Combine analytical skills with a keen understanding of how to create engaging digital content and email campaigns. Experience of supporting the implementation of digital fundraising or other income-generating campaigns, achieving desired targets and reporting on impact.
• Demonstrable experience of developing and delivering key messages to a variety of audiences through email and digital content.
• Significant experience of working with email marketing tools and services to deliver broadcast and automated email campaigns and journeys in line with briefs and targets.
• Proven ability to deliver on briefs to write and edit highly engaging email and web copy.
• Strong analytical skills and experience of using data to inform decision making.
• Experience of managing workload across multiple projects whilst working with a range of internal stakeholders.
• Strong working knowledge of ESP tools (DotDigital desirable) and CMS systems (Wordpress desirable).
• Working knowledge of Dynamics or similar CRM databases. This is a full time, hybrid, 12 month fixed term role, working 37.5 hours per week. Our Head Office is based in Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month depending on business need. The starting salary for this position is £29,739 - £33,043 per annum, depending on experience. This is complemented by;
• 36 days (pro rata) annual leave per year (inclusive of bank holidays)
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Employee wellbeing package to include free access to Headspace
• Life assurance (4x salary)
• Enhanced parental leave (subject to qualifying period)
• Benefits hub - exclusive discounts on popular brands
• 25% discount in our charity shops