Digital (eCommerce) Insights Analyst

the LEGO Group; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join the LEGO Group as a Digital Insights Analyst where you'll turn data into actionable insights that shape our eCommerce decisions. Collaborate with global teams to analyze performance, support marketing events, and deepen understanding of trends while thriving in a hybrid work environment.

Benefits

Enhanced paid Family Care Leave

Life and disability insurance

Wellbeing resources and benefits

Generous colleague discount

Bonus scheme for goal achievement

Qualifications

• Strong analytical skills with high confidence in using SQL.
• Must have digital analytics experience with Adobe Analytics or Google Analytics.
• Established proficiency in data visualization, preferably Power BI.

Responsibilities

• Analyse LEGO.com performance using digital analytics to uncover key drivers.
• Deliver actionable insights across the full shopper journey.
• Support major marketing events with real-time performance reporting.

Skills

Analytical skills

SQL

Data visualization

Digital analytics

Communication

Tools

Adobe Analytics

Google Analytics

Power BI

Job description

Job Description

Are you passionate about turning data into meaningful insight and using it to shape eCommerce decisions? Do you love to interrogate the numbers to uncover the "why" behind the "what"? If so, we’re looking for a Digital Insights Analyst to join our team!

In this exciting role, you’ll work closely with our global Retail commercial teams, translating analytics into actionable commercial insights. You’ll play a key part in shaping eCommerce strategy and supporting tactical decisions, while helping the team unlock new ways to harness the full potential of our data. This role offers cross-functional exposure, collaborating not only with the eCommerce team but also with key partners in Category Management, Promotions, Forecasting, Data Science, Digital Products, and more

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.

The closing date for external applications will be 22nd June 2025.

No relocation assistance is offered for this position.


Core Responsibilities

• Analyse LEGO.com performance using a mix of digital analytics and qualitative insights to uncover key drivers and tell a clear performance story.
• Deliver actionable insights across the full shopper journey, from engagement to delivery, to drive meaningful optimisations.
• Collaborate cross-functionally with Business Intelligence, Trading, and Operations to deepen understanding of regular performance trends.
• Support major marketing events like Black Friday and Cyber Monday with real-time performance reporting and optimisation opportunities.
• Create and maintain bespoke reports to help LEGO Retail teams understand LEGO.com commercial performance, and deliver training to boost data literacy.
• Ensure data quality and governance by partnering with data owners and maintaining accurate, reliable reporting systems.
  
  
  
  

Do You Have What It Takes.

• Strong analytical skills with a high confidence in using SQL.
• Established proficiency in data visualisation, preferably Power BI.
• Must have digital analytics experience with Adobe Analytics or Google Analytics.
• Experience of data structure and the ability to create insights from a range of both quantitative & qualitative & data
• A storyteller with commercial experience, preferably from an eCommerce Insights team or similar
• Excellent written and verbal communication ability in English.
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.