Senior Digital Insights Analyst at Independent Digital Performance Agency

Grey Matter Recruitment; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading independent digital performance agency seeks a Senior Digital Insights Analyst to lead measurement insights and strategy for global retail brands. You will be instrumental in managing analytics engagement, driving cross-channel insights, and supporting pitches to promote analytics services. Ideal candidates will have extensive experience in digital marketing analytics within a media agency environment, and a solid understanding of various digital media channels including SEM, SEO, and social.

Qualifications

• Experience in digital marketing analytics within a media agency or AdTech.
• Broad knowledge across multiple digital media channels.

Responsibilities

• Lead and drive data insights for client measurement and strategy.
• Manage analytics engagement for top tier clients.

Skills

Digital marketing analytics

Cross-channel data insights

Incrementality testing

Understanding of MMM models

Knowledge of SEM, SEO, Social

Experience with media platforms

Job description

Senior Digital Insights Analyst at Independent Digital Performance Agency

Opportunity to lead measurement insights and strategy for a host of Global retail brands with one of the world’s largest and fastest growing independent media agencies.

The Company

• One of the largest Independent performance marketing agencies in the world
• Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
• Proprietary Marketing Intelligence Technology
• 1000+Employes with Global Offices
• Impressive roster of fortune 100 Customers

The Role

• Lead and drive cross channel data insights to drive client measurement and recommended media strategy
• Lead client calls to manage Analytics engagement for top tier clients
• Support / participate in pitches to promote analytics services

Desired Skills & Experience

• Digital marketing analytics experience within media agency or AdTech
• Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals.
• Understanding of incrementality testing and MMM models
• Experience working with media platforms such as Google, Meta), analytics systems

Not right? Have a look at some of our other

Grey Matter. Intelligent recruitment for the digital, technology, marketing and media sectors. Based in London, we partner with B2B & B2C technology companies, global brands, start-ups, publishers and agencies to find talent in London, across the UK and internationally.

Our Advertising Technology Team are specialists in the digital advertising industry and work with a range of companies from ad tech vendors, media agencies and publishers working on vacancies across programmatic, paid social, PPC, CRM & data analytics.

The key roles they hire for are ad operations, account managers, technical account managers, traders and analytics. Our portfolio of roles includes a variety of mid-senior and executive level roles