Lead Digital Insights Analyst at Independent Digital Performance Agency

Grey Matter Recruitment; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Une agence indépendante de performance marketing de premier plan recherche un Lead Digital Insights Analyst à Londres. Ce rôle implique la création et la direction de la stratégie analytique pour des marques de vente au détail mondiales, en collaborant avec des clients importants et en guidant des stratégies médiatiques basées sur des données. Le candidat idéal aura une expérience solide en analytique numérique, une connaissance des médias numériques, et idéalement des compétences en SQL.

Qualifications

• Expérience dans l'analytique du marketing numérique au sein d'agences médias ou AdTech.
• Large connaissance des canaux médiatiques numériques et des indicateurs clés.
• Idéalement, expérience avec SQL.

Responsibilities

• Diriger l'analyse et présenter des insights aux clients.
• Gérer les engagements analytiques pour les clients de premier ordre.
• Supporter et participer aux présentations pour promouvoir les services analytiques.

Skills

Analytique du marketing numérique

Connaissance des canaux numériques

Tests d'incrémentalité

Modèles MMM

SQL

Tools

Google

Meta

Systèmes d'analyse

Job description

Lead Digital Insights Analyst at Independent Digital Performance Agency

Opportunity to create and lead analytics strategy for strategic global retail brands with one of the world's largest and fastest-growing independent media agencies.

The Company

• One of the largest independent performance marketing agencies in the world
• Experts across Retail Media, Market Insights, Paid Media, and Streaming/CTV
• Proprietary Marketing Intelligence Technology
• Over 1000 employees with global offices
• Impressive roster of Fortune 100 clients

The Role

• Lead analyst, presenting insights directly to clients
• Lead and drive cross-channel data insights to drive client measurement and recommended media strategy
• Lead client calls to manage analytics engagement for top-tier clients
• Support and participate in pitches to promote analytics services

Desired Skills & Experience

• Experience in digital marketing analytics within media agencies or AdTech
• Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT, etc.) as well as eCommerce, DTC, Retail, CPG verticals
• Understanding of incrementality testing and MMM models
• Experience working with media platforms such as Google, Meta, analytics systems
• SQL experience is ideal

If you feel you have the relevant experience, please reply to this advert or email your CV to [e-mail]

Not right? Have a look at some of our other opportunities

Grey Matter specializes in intelligent recruitment for the digital, technology, marketing, and media sectors. Based in London, we partner with B2B & B2C technology companies, global brands, start-ups, publishers, and agencies to find talent in London, across the UK, and internationally.

Our marketing team is experts in the digital marketing industry across B2B and B2C roles, working with companies from disruptive fintechs to established marketing SaaS platforms and rapidly growing ad tech tools to digital marketplaces.

The key roles they hire for include Digital Marketing, Content Marketing, PPC, Paid Social, CRM, Social Media, Email, and CRM Marketing. Our roles range from mid-senior to executive level.