Digital Director

Live Nation; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Tickets to shows and festivals

Unlimited annual leave

Onsite gym and fitness classes

Complimentary coffee bar & subsidised?

Job summary

Live Nation, a global leader in live entertainment, seeks a Digital Director to lead digital programmes for brand partnerships within Marketing Partnerships. Based in London, you will shape ideas in response to client briefs and drive multi-channel campaigns with internal teams and agencies.

Reporting to Head of Digital Marketing, you will manage delivery, analytics and upsell opportunities, coordinating with Account Management and production partners to ensure campaigns meet timelines and

Qualifications

• Minimum experience in digital in a commercial setting, preferably partnerships.
• Strong background in digital media, content, and reporting.
• Excellent understanding of targeting consumers across owned and paid media.
• Proven ability to create digital marketing programmes in response to client briefs.
• Experience in media planning and briefing/managing production agencies.
• Confident line management of delivery teams working with senior stakeholders.

Responsibilities

• Develop commercially compelling, insight-led digital programmes for brand partners within the strategic direction set by the Head of Digital Marketing.
• Translate client objectives into effective digital solutions using Live Nation's tools across owned, paid and social channels.
• Identify and champion upsell opportunities across partnerships, framing Live Nation's digital offering as a growth story.
• Contribute to and present persuasive proposals with the Head of Digital Marketing and partnerships team.
• Own day-to-day delivery of multi-channel digital programmes from planning to execution, optimisation and reporting.
• Ensure campaigns are delivered on time, on budget, and in line with marketing rights.

Skills

Digital marketing experience

Digital media experience

Audience targeting

Digital campaigns creation

Media planning

Agency management

Job description

Job Summary:

Department: Marketing Partnerships, UK

Location: Farringdon, London

Reports to: Head of Digital Marketing

Working Hours: Full time

Job Type: Permanent

Role Description

Live Nation, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.

The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. Our digital programmes, capabilities and expert execution are a renowned and vital element that make Live Nation a leader in our industry and in the wider sponsorship landscape. The position of Digital Director is an integral leadership position within this successful and high performing team.

The Digital Director is a delivery-focused leadership role within Marketing Partnerships, reporting to the Head of Digital Marketing. Working within the strategic direction set by the Head, the role is responsible for planning and delivering the digital elements of brand partnerships - from shaping ideas in response to client briefs, to the successful delivery of campaigns by internal teams and production agencies. The role requires a detailed knowledge of digital marketing (owned and bought media) as well as social-led content. Proven experience of seamlessly delivering complex multi-channel campaigns with internal stakeholders, production agencies and commercial brands.

What we can offer you

• Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave.
• The Farmiloe Building in Farringdon, London is a beautiful office to work in.
• Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes.
• The office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options.
• We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

• Worked in digital within a commercial setting (preferably partnership experience)
• Have solid experience of digital media, content and reporting
• Excellent understanding of targeting consumer groups across owned and bought media
• Expert in creating digital marketing programmes in response to client
• Experienced in media planning, and in briefing and managing production agencies
• Confident line manager, who enjoys leading a delivery team and working closely with a Head of Digital Marketing

Behaviours

• A collaborative team player who builds strong relationships across internal teams, clients and production agency partners
• Brings a confident, credible and composed presence to meetings, pitches and senior stakeholder discussions
• Brings a commercial, upsell-minded approach to every client conversation, always connecting digital back to brand outcomes and the next opportunity to grow the partnership.
• Leads with calm and sound judgement in a fast-moving environment, creating clarity and momentum for the team
• Takes ownership, proactively resolves challenges and shares for collective learning
• Supports, mentors and develops colleagues, fostering an inclusive and high-performing team culture

What the role includes

Digital planning and client solutions

• Work closely with Account Management, who lead client relationships and objectives, to develop commercially compelling, insight-led digital programmes for brand partners, within the strategic direction set by the Head of Digital Marketing.
• Translate client objectives into effective digital solutions, making full use of Live Nation's suite of digital tools across owned, paid and social channels.
• Proactively identify and champion digital upsell opportunities across every partnership, framing Live Nation's digital offering as a growth story for the brand throughout the relationship, not only at renewal.
• Contribute to and present persuasive proposals alongside the Head of Digital Marketing and the wider partnerships team, ensuring they are commercially viable and deliverable by internal teams and production agencies.

Programme delivery and optimisation

• Own the day-to-day delivery of complex multi-channel digital programmes, from planning and briefing through to execution, optimisation and reporting.
• Ensure campaigns are delivered on time, on budget, to a high standard and in line with contractual marketing rights.
• Coordinate internal stakeholders, the media team and production agencies, ensuring clear responsibilities, tim