Enable job alerts via email!

Digital Customer Engagement Manager

Vertex Pharmaceuticals

London

Hybrid

GBP 50,000 - 70,000

Full time

2 days ago

Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

A leading biotechnology company is seeking a Customer Engagement Manager to oversee the email channel for the international market. This role involves collaborating with stakeholders, managing digital assets, and delivering insights based on analytics. Ideal candidates will have a strong background in digital marketing within the pharmaceutical sector, excellent communication skills, and the ability to work in a fast-paced environment. This is a contract position with hybrid work options.

Qualifications

Experience in commercial pharma role (Marketing, Sales, Digital).
Ability to work in a fast-paced, evolving environment.

Responsibilities

Lead the email channel for the international region.
Manage digital assets and oversee budget execution.
Act as the primary contact for commercial emails.

Skills

Digital execution

Strategic thinking

Communication

Education

Bachelor’s Degree in marketing

Get AI-powered advice on this job and more exclusive features.

Type of Role: Contract position, Inside IR35

Location: Hybrid (3 days on site in Paddington)

Department: Marketing

Looking for opportunities with purpose, impact and possibilities? Our client, Vertex, is a global biotechnology company that invests in scientific innovation. As they grow their pipeline at pace, they are strengthening their reputation for creating transformative medicines for people with serious diseases.

General Summary:

This role will primarily be responsible for leading the email channel for the international region.

This will involve partnering with business stakeholders to gather and understand requirements, building email templates, advising on best practice for email usage and build, providing data driven insights around email activities, working with offshore teams to manage email builds and training users on Veeva Approved Email and Veeva Recommended Email.

The incumbent will also be responsible for supporting with the build and management of commercial websites in the region.

This will involve managing and triaging tickets, working with offshore teams to build and update websites, advising on web best practice, analysing traffic acquisition tactics and providing insights based on web analytics.

Key Duties and Responsibilities:

Acting as the single and primary point of contact for all queries and activities involving commercial emails for the international region.
Manage current and future digital assets by setting content priorities, facilitating timely deployment, and partnering with business partners, agencies and other internal teams to execute required tasks
Be the first point of contact to provide support with channel-related queries
Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns
Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
Guide the business to develop vision and strategy around digital campaigns
Build understanding of customer preferences and drive suggestions for adapting campaign elements
Builds and prioritizes capability roadmap with clear milestones, dependencies and ensures clear lines of communication with global platform development teams
Aligns business priority decisions with IT, cross-functional teams, and other international & global stakeholders
Platform Product Owners to understand implications of each other’s projects, and amend roadmap accordingly
Support with building customer engagement plans that leverage digital tactics
Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, North American and International digital marketers, IT teams, as well as creative and digital production agencies
Drives and gathers business requirements to meet development timelines. Proactively identifies new improvements to platforms and incorporating subject matter expertise and user feedback
Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
Oversee budget and agency execution of digital tactics and manages agency partners to ensure budget is not exceeded and timely deliverables are executed

Knowledge and Skills:

Experience working with Pharma/ biotechnology company, preferably in a commercial function
Strong Digital execution experience in multichannel and/or omnichannel marketing
Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
Experience with product roadmaps development and influencing key stakeholders for buy in on business priorities
Ability to work in a fast-paced, evolving environment; focus on multi-tasking, self-prioritized workload and time-management skills
Ability and desire to understand the product needs of the future and influence all stakeholders to prioritize them
Excellent communication and presentation skills with proven ability to explain complex information to others
Proven ability to work with external business partners and vendors
Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies
Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
Experience managing or leading more junior team members
Broad understanding of pharma regulatory rules and regulations
Experience in pharmaceutical marketing or commercial teams, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Integrity and diversity mindset

Education and Experience:

Bachelor’s Degree in marketing, business, scientific area or related field required
Experience in commercial pharma role (Marketing, Sales, Digital) and or pharma consultancy or the equivalent combination of education and experience
Strong Digital execution experience in multichannel and/or omnichannel marketing

Vertex is partnering with Talent Works to manage their international temporary job openings.

If you are successful in your application, you will be employed by Talent Works to work on a temporary assignment at Vertex.

Seniority level

Seniority level
Associate

Employment type

Employment type
Contract

Job function

Job function
Marketing
Industries
Biotechnology Research, Advertising Services, and Pharmaceutical Manufacturing

Referrals increase your chances of interviewing at Vertex Pharmaceuticals by 2x