Digital Marketing Manager

Confidential; Bracknell; On-site; GBP 60,000 - 80,000; Full time

Job summary

Confidential is seeking an experienced Digital Content Manager to lead strategy, governance and optimisation of digital content across multiple European markets for well-established consumer brands.

The senior role focuses on driving organic growth, improving website conversion and shaping content for traditional and AI-powered search experiences. You will lead a small team and collaborate with Product, Marketing, CRM, Brand and local market teams.

Qualifications

• Significant experience leading digital content within a large B2C organisation.
• Proven track record of improving SEO, conversion and commercial performance through content.
• Strong understanding of AI search, content optimisation and customer journeys.
• Experience working across multiple markets and languages.
• Commercially minded, analytical and highly collaborative, with excellent stakeholder management skills.

Responsibilities

• Own and deliver the European digital content strategy across multiple markets and languages.
• Optimise website content to improve SEO, AI search visibility, customer engagement and conversion.
• Lead content governance, publishing standards and localisation processes.
• Use analytics, customer insight and testing to drive continuous content improvement.
• Manage content through an enterprise CMS and improve publishing efficiency.
• Lead and develop a team of content specialists while influencing stakeholders across the business.

Skills

Content leadership

SEO optimization

AI search

Stakeholder mgmt

Team leadership

Multilingual markets

Tools

Enterprise CMS

Job description

We're recruiting an experienced Digital Content Manager to lead the strategy, governance and optimisation of digital content across multiple European markets for well-established consumer brands.

This senior role is responsible for driving organic growth, improving website conversion and shaping content for both traditional search and emerging AI-powered search experiences. You'll lead a small team while collaborating with Product, Marketing, CRM, Brand and local market teams to deliver commercially impactful content

Responsibilities of the Digital Marketing Manager

• Own and deliver the European digital content strategy across multiple markets and languages
• Optimise website content to improve SEO, AI search visibility, customer engagement and conversion.
• Lead content governance, publishing standards and localisation processes
• Use analytics, customer insight and testing to drive continuous content improvement
• Manage content through an enterprise CMS and improve publishing efficiency
• Lead and develop a team of content specialists while influencing stakeholders across the business

Experience Required

• Significant experience leading digital content within a large B2C organisation
• Proven success improving SEO, conversion and commercial performance through content.
• Strong understanding of AI search, content optimisation and customer journeys.
• Experience working across multiple markets and languages.
• Commercially minded, analytical and highly collaborative, with excellent stakeholder management skills.
• Experience in travel, ecommerce, hospitality or other high-volume consumer sectors is advantageous.

This is an excellent opportunity to shape the future of digital content within a fast-paced, international business undergoing significant digital transformation