Digital Copywriter

Webreality; Saint Helier; Hybrid; GBP 30,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Comprehensive medical insurance

Generous holiday allowance

Birthday off

Flexible leave options

Weekly team breakfasts

Company Christmas party

Job summary

Webreality in Jersey is seeking an experienced Digital Copywriter to craft engaging, user-focused content across long-form website copy, social media and email campaigns. You’ll work with client managers to align messaging with user needs and brand voice, while optimizing content for visibility in search and AI engines.

You’ll collaborate with creative, marketing and technical teams, edit rigorously, and stay ahead of emerging trends.

Qualifications

• Three years' experience in a similar role.
• Portfolio showing diverse copywriting styles.
• Experience with GEO-optimised content and AI tools.
• Ability to craft copy for web, social, email and campaigns.
• Collaborates with multidisciplinary teams including design and marketing.

Responsibilities

• Understand client goals and messaging with client managers.
• Craft on-brand copy for long-form content and campaigns.
• Write and optimise content for search and AI engines.
• Create social media and email copy.
• Edit and proofread for clarity and alignment.
• Collaborate with design, marketing and tech teams.
• Analyse content performance and adapt strategies.
• Stay updated on content trends and AI tools.

Skills

Storytelling

Attention to detail

Tone & style adaptation

Communication & presentation

Content design

Data-driven content

Project management

UX/content insight

Trend awareness

Client liaison

B2B/regulatory content

Tools

CMS

AI content tools

Content performance tools

SEO/content tools

Job description

We have a vacancy for an experienced Digital Copywriter who will craft exceptional content and contribute to user-centric digital experiences.

About Webreality

Webreality is a busy, thriving and growing digital agency. It’s a fun and rewarding place to work. We service over 175 clients, with multiple project teams working on website builds, digital marketing campaigns, social media strategies, content production, and custom software development.

The role

We’re looking for a creative and versatile Digital Copywriter to join our team in Jersey, creating compelling copy that drives engagement. You’ll play an integral role in content design, ensuring that our digital solutions are both effective and delightful for users. Your work will span a range of formats, from long-form website content to snappy digital campaigns, social media and email marketing.

In this dynamic role, you will:

• Work closely with our client managers to understand client goals, user needs and messaging
• Interpret client briefs to craft impactful, on-brand copy that supports user-centric content strategies
• Write and optimise long-form content for visibility in AI answer engines (GEO/AEO) as well as traditional search
• Write compliant copy for regulated clients, working to their strict standards and editorial guidelines
• Create engaging, targeted copy for social media posts, campaigns and email marketing
• Collaborate with creative, marketing and technical teams to produce cohesive, user-focused digital experiences
• Edit and proofread content to ensure clarity, accuracy and alignment with client objectives
• Contribute to UX design by providing content insights and recommendations
• Ensure content meets client requirements, timelines and budgets
• Present your work to colleagues and clients, explaining your approach and rationale
• Monitor and analyse content performance, adapting strategies to enhance results
• Stay updated with emerging trends, technologies and AI tools in digital marketing and content design
• Support the growth of existing client relationships by identifying opportunities to enhance their digital content.

What you’ll need

To succeed in this role, you will:

• Be a natural storyteller with a flair for writing persuasive and engaging copy
• Have a sharp eye for detail and impeccable grammar
• Demonstrate the ability to adapt tone and style to diverse brands and audiences
• Demonstrate excellent communication and presentation skills
• Understand the principles of content design and how they contribute to user-centric digital experiences
• Use data and research to inform and refine your content strategies
• Manage multiple client projects simultaneously
• Show attention to detail
• Work with good humour under pressure
• Thrive in a dynamic, busy team
• Stay up to date with the latest content trends and digital marketing innovations
• Have the maturity and professionalism to liaise with clients at a variety of levels and across functions.

What we’re looking for

• A love of words and everything digital
• A passion for crafting engaging, inspiring content that prioritises the user
• Familiarity with content design principles
• Enthusiasm and experience in the judicious use of AI tools in support of your personal brilliance
• Experience creating GEO-optimised content, not just classic SEO, and using content performance measurement tools
• Experience writing for B2B and/or regulated sectors, with financial or professional services a strong plus
• A minimum of three years' experience in a similar role, in-house or agency-side
• A strong portfolio showcasing a range of copywriting styles, including user-focused content
• Confidence using website content management systems
• A thirst for learning and continuous personal development - it’s what makes us tick.

Why join Webreality?

Founded 26 years ago in Jersey, Webreality is a growing business in an exciting creative industry. Whilst many of our clients are in Jersey, giving us the opportunity to get to know them personally as well as professionally, in recent years most of our new clients have come from referrals in the UK, where we have developed a reputation for quality of service and value for money. Many of our clients are prominent in their fields and extremely rewarding to work with. For our team, this means interesting and challenging work at the highest professional level.

Most of our team of 36 work in our Jersey office, which has been custom-designed as a versatile, relaxed and fun place to be. We encourage a good balance between office and home working to enable our team members to get the best out of work and family life.

Our team culture is warm, open, non-hierarchical and fun-loving.

We offer:

• A relaxed and friendly working environment
• Hybrid working as part of our culture
• Comprehensive medical insurance for all team members
• A generous holiday allowance plus your birthday off
• Flexible leave options for extended travel or special occasions
• Regular social events and weekly team breakfasts
• And an unforgettable Christmas party each year

All submissions will be treated in strictest confidence, and everyone will receive a personal response.

Notes

1. Applications for the role close at 5pm on Friday 30th October 2026, but we reserve the right to close earlier in the event that we find the right candidate quickly… so please don’t hang around!
2. This role is available to candidates with "Entitled" or "Entitled for work" status under the relevant Jersey legislation.