Digital Content Writer – Beauty

The Boots Company PLC; Nottingham; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan (up to 0

Generous employee discounts for you

Enhanced maternity/paternity/adoption

Counselling through TELUS Health

Job summary

Boots is seeking a passionate Digital Content Writer for the Inspire Me Beauty section in Nottingham. The role focuses on creating engaging long-form editorial content, collaborating with beauty experts and internal teams, and commissioning authoritative commentary to enhance content credibility.

You will optimise content for SEO, monitor performance, and recommend improvements to boost engagement and organic growth.

Qualifications

• Proven experience in creating long-form editorial content, ideally in beauty or wellness.
• Genuine beauty expertise with qualifications or extensive industry experience.
• Exceptional writing skills with a strong portfolio.
• Understanding of SEO principles and experience with relevant tools.
• Proactive mindset and ability to manage multiple content workstreams.

Responsibilities

• Create high-quality, engaging long-form editorial content for Inspire Me Beauty.
• Collaborate with beauty experts and internal teams to bring fresh perspectives.
• Commission expert commentary and insights to enrich content.
• Optimize content for search engines following SEO best practices.
• Report on content performance and recommend improvements to drive engagement and growth.

Skills

Editorial writing

SEO optimization

Content strategy

Multi-tasking

Beauty knowledge

Tools

WordPress

SEO Tools

Job description

Role: Digital Content Writer -Inspire Me Beauty

Contract: 12M FTC

Shift pattern: Full Time

Salary: Competitive

Location: Nottingham

Recruitment Partner: Matt Nelligan

Are you a passionate Digital Content Writer with a flair for beauty? Join our dynamic Digital team at Boots in Nottingham, Beeston, where your creativity and expertise can shine!

At Boots, we believe in building a brilliant environment for our people, empowering you to make a difference for our customers and colleagues every day. Here, you’ll have the opportunity to craft engaging editorial content that resonates with our audience and drives meaningful engagement.

What you’ll be doing

As a Digital Content Writer – Beauty, you will:

• Create high-quality, engaging long-form editorial content for our Inspire Me section, focusing on beauty and skincare.

• Collaborate with beauty experts and internal teams to bring fresh perspectives to your writing.

• Commission expert commentary and insights to enrich your content and enhance its authority.

• Optimise content for search engines, ensuring it meets SEO best practices.

• Report on content performance and recommend improvements to drive engagement and organic growth.

What you’ll need to have (our must-haves)

• Proven experience in creating long-form editorial content, ideally in the beauty or wellness sectors.

• Genuine beauty expertise, with qualifications or extensive industry experience.

• Exceptional writing skills with a strong portfolio demonstrating your ability to craft engaging and accurate content.

• Understanding of SEO principles and experience with relevant tools.

• A proactive mindset and the ability to manage multiple content workstreams simultaneously.

It would be great if you also have

• Experience working with subject matter experts to elevate content.

• A passion for beauty culture and trends.

Where your brilliance can take you

At Boots, we’re committed to your growth and development. You’ll have the opportunity to learn something new every day and shape your career path within our supportive environment.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about usAt Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.