Digital Content Writer

Boots UK; Nottingham; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

Pension plan

Employee discounts

Enhanced parental leave

Employee assistance programme

Job summary

Boots UK is seeking a Digital Content Writer - Beauty in Nottingham/Beeston to craft engaging long-form content for our Inspire Me beauty articles. You’ll collaborate with beauty experts and internal teams to bring fresh perspectives, commission expert input, and ensure SEO-optimized content that resonates with customers.

You’ll manage multiple beauty content workstreams, showcase a strong portfolio, and contribute to organic growth with proactive content strategy.

Qualifications

• Proven experience creating long-form editorial content in beauty or wellness.
• Strong writing portfolio with engaging, accurate content.
• Understanding of SEO principles and best practices.
• Ability to manage multiple content streams and collaborate with experts.
• Proactive, detail-oriented with a publication mindset.

Responsibilities

• Create high-quality long-form editorial content for Beauty in the Inspire Me section.
• Collaborate with beauty experts and internal teams for fresh perspectives.
• Commission expert commentary to enrich content and authority.
• Optimize content for SEO and user engagement.
• Report on content performance and recommend improvements.

Skills

Editorial writing

SEO optimization

Long-form content

Beauty/wellness knowledge

Portfolio展示

Education

Journalism/Communications degree

Tools

SEO tools

Job description

Are you a passionate Digital Content Writer with a flair for beauty? Join our dynamic Digital team at Boots in Nottingham, Beeston, where your creativity and expertise can shine! At Boots, we believe in building a brilliant environment for our people, empowering you to make a difference for our customers and colleagues every day. Here, you'll have the opportunity to craft engaging editorial content that resonates with our audience and drives meaningful engagement.

What you'll be doing

• As a Digital Content Writer - Beauty, you will:
• Create high-quality, engaging long-form editorial content for our Inspire Me section, focusing on beauty and skincare.
• Collaborate with beauty experts and internal teams to bring fresh perspectives to your writing.
• Commission expert commentary and insights to enrich your content and enhance its authority.
• Optimise content for search engines, ensuring it meets SEO best practices.
• Report on content performance and recommend improvements to drive engagement and organic growth.

What you'll need to have (our must-haves)

• Proven experience in creating long-form editorial content, ideally in the beauty or wellness sectors.
• Genuine beauty expertise, with qualifications or extensive industry experience.
• Exceptional writing skills with a strong portfolio demonstrating your ability to craft engaging and accurate content.
• Understanding of SEO principles and experience with relevant tools.
• A proactive mindset and the ability to manage multiple content workstreams simultaneously.

It would be great if you also have

• Experience working with subject matter experts to elevate content.
• A passion for beauty culture and trends.

At Boots, we're committed to your growth and development. You'll have the opportunity to learn something new every day and shape your career path within our supportive environment.

Rewards designed for you

• Boots Retirement Savings Plan (up to 12% company contribution)
• Generous employee discounts for you and a family member
• Enhanced maternity/paternity/adoption leave pay
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at . Exclusions may apply; eligible roles only.

A bit about usAt Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.