Digital Content Writer

Frasers Group plc; United Kingdom; Remote; GBP 25,000 - 30,000; Full time

Job summary

Frasers Group is seeking a Digital Content Writer to enhance product descriptions and content across various brand touchpoints. This entry-level position requires creativity and strong attention to detail while offering a chance to be part of a dynamic retail environment focused on digital innovation.

Benefits

Employee recognition program

Access to fitness programs

Work-life balance initiatives

Qualifications

• Excellent attention to detail.
• Ability to self-edit and work independently.
• Competent with Microsoft Office.

Responsibilities

• Create unique and engaging product descriptions.
• Write and upload blog articles.
• Maintain KPI targets and optimize content.

Skills

Attention to detail

Grammar

Self-editing

Independence

Adaptability

Tools

Microsoft Office

Job description

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At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As a Digital Content Writer within Frasers Group, you will be part of our Copy + Editorial team and will be responsible for creating unique, engaging and informative product descriptions and completing product attributes via our supplier portal and in-house tools. You will work with our Editor – AI + Commercial on ensuring all products are fully enriched and ready for seamless exciting product launches, which there will be a few!

Alongside your main responsibility to deliver best-in-class product descriptions, you will also work closely with the Copy + Editorial Lead and Editor – Sport to craft copy across brand touchpoints, including but not limited to emails, site content, social copy and blog articles.

Your day-to-day responsibilities will include:

• Adding product descriptions and completing product attributes via our supplier portal and PIM tools.

• Optimising new and existing product content with best practices.

• Writing copy across various brand touchpoints.

• Writing and uploading blog articles.

• Maintaining KPI targets.

• Learn and implement SEO best practices into your content and overall work, including working with AI.

• Strong attention to detail to spot and correct digital content and write content that will enhance user experience.

• Communicate workflow and discuss any issues with the Editor – AI + Commercial.

• Undertaking minor admin tasks, to the requirements of the department.

Qualifications

• Excellent attention to detail
• Excellent grasp of grammar
• Ability to self-edit
• Natural ability to work independently within an established team
• Competent with Microsoft Office and able to pick up new systems quickly
• Able to prioritise workload and adaptable to change depending on the needs of the business
• Be an active and positive contributor to the team
  
  

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Retail

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