Digital Content Writer
Mortgage Advice Bureau
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Benefits offered by this job
Job summary
Mortgage Advice Bureau is seeking a Digital Content Writer to join our Creative Services team. The role is permanent and hybrid, with 3 days in the Derby office and 2 days remote.
You’ll craft high‑performing content for our website, guides and adviser channels, focusing on SEO, AI search and compelling copy that supports our brand refresh. You’ll analyse performance, adapt tone for multiple audiences, and collaborate with Digital Marketing to prioritise strategic opportunities.
Qualifications
- Proven experience creating digital content within marketing, content or copywriting roles.
- Strong SEO knowledge with ability to drive organic performance.
- Interest in AI search and Generative Engine Optimisation (GEO).
- Outstanding writing, editing and proofreading skills.
- Ability to adapt tone of voice across channels and audiences.
- Data-driven mindset with analytics and search insights to steer decisions.
- Collaborative mindset with cross-team interaction.
- Curiosity and pace with evolving search landscape.
Responsibilities
- Write compelling content across web, email, guides and adviser-facing content.
- Support brand refresh and strengthen digital presence.
- Apply SEO best practices: keyword research, on-page optimisation, internal linking.
- Utilise GEO techniques for AI-driven search experiences.
- Collaborate with Digital Marketing to prioritise opportunities.
- Translate technical/regulatory information into clear content.
- Analyse content performance to improve traffic and conversions.
- Maintain MAB's tone of voice and editorial standards.
- Support a test-and-learn culture with measurement and refinement.
Skills
Tools
Job description
Digital Content Writer Permanent, Full-time Hybrid - 3 days at our Derby office, 2 days working from home Up to £40,000 plus benefits Help shape the future of one of the UK's leading mortgage and financial advice brands.
Digital Content Writer Permanent, Full-time Hybrid - 3 days at our Derby office, 2 days working from home Up to £40,000 plus benefits Help shape the future of one of the UK's leading mortgage and financial advice brands. We're looking for a talented Digital Content Writer to join MAB at an exciting moment in our journey. With a major brand refresh underway and a renewed focus on growing our digital presence, you'll have the opportunity to influence how millions of customers discover, engage with and trust our content. This isn't just a copywriting role. It's a chance to combine creativity, content strategy, SEO and emerging AI search techniques to create content that performs, converts and makes a real impact. If you're passionate about writing, curious about the future of search, and love turning complex topics into compelling content, we'd love to hear from you.
As our Digital Content Writer, you'll be a key part of the Creative Services team, helping bring our brand to life across digital channels. You'll create engaging, high-performing content for our website, email journeys, guides and adviser network channels, ensuring every word reflects our brand voice and supports our business goals. Working closely with colleagues across Creative, Digital and Marketing, you'll develop content that not only ranks well in traditional search engines but also performs effectively in AI-powered search and generative experiences. We're looking for someone who enjoys both the craft and science of content. Someone who can write compelling copy, analyse performance data, and continuously optimise content to improve visibility, engagement and conversion.
- Writing compelling, customer-focused copy across web, email, guides and adviser-facing content
- Creating content that supports our brand refresh and strengthens our digital presence
- Applying SEO best practice, including keyword research, on-page optimisation and internal linking
- Using emerging GEO (Generative Engine Optimisation) techniques to improve visibility in AI-driven search experiences
- Collaborating with Digital Marketing to prioritise content opportunities that deliver the greatest impact
- Translating technical, regulatory or product information into clear, engaging content
- Analysing content performance and using insights to improve traffic, engagement and conversions
- Maintaining and championing MAB's tone of voice and editorial standards
- Supporting a test-and-learn culture by continually measuring, refining and evolving content
- Staying ahead of trends in SEO, AI search and content marketing, sharing insights across the wider team
You'll be an experienced Digital Content Writer who understands that great content needs both creativity and commercial impact.
- Proven experience creating digital content within a marketing, content or copywriting role
- Strong SEO knowledge and a track record of creating content that drives organic performance
- Experience with, or a genuine enthusiasm for, AI search and Generative Engine Optimisation (GEO)
- Outstanding writing, editing and proofreading skills
- The ability to adapt tone of voice across multiple audiences and channels
- Confidence using data, analytics and search insights to shape content decisionsStrong organisational skills and the ability to manage multiple deadlines
- A collaborative mindset and experience working alongside creative, marketing and digital teams
- Curiosity, innovation and a passion for keeping pace with the changing search landscape
- Experience within financial services or another regulated industry
- Experience using CMS platforms, ideally Umbraco
- Familiarity with tools such as GA4, SEMrush, Hotjar and Power BI
- Experience managing digital assets within a DAM platform
1st stage: Teams interview
2nd stage: Face to face interview at our Derby office
Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work
At MAB, we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.
We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact careers@mab.org.uk.
We recognise that AI tools can be a helpful way to articulate your qualities, skills and experience when applying for roles. It’s important to us, however, that we see the real you throughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.
Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. We won't be accepting speculative CVs from recruitment agencies, with a full PSL in place.
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