Copywriting Manager

AJ Bell Business Solutions Limited; Salford; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

27 days holiday

8% Pension

Discretionary bonus scheme

Share schemes

Health Cash Plan

Free gym

Enhanced family leave

Travel and bike loan schemes

Employee Assistance Programme

Job summary

AJ Bell is seeking a hands-on Copywriting Manager to shape our brand voice and lead copy across the business. You will set creative direction, develop tone of voice guidelines and champion high-quality content that drives engagement and commercial impact.

You\'ll explore AI-assisted workflows, mentor a team of copywriters, collaborate with UX writers and external agencies, and ensure regulatory alignment while maintaining AJ Bell’s distinctive tone.

Qualifications

• Extensive experience writing persuasive copy for digital channels.
• Experience in financial services context is a plus.
• Strong stakeholder management and mentoring skills.
• Comfort with AI-assisted content creation.

Responsibilities

• Craft high-quality long-form and short-form content.
• Refine copy briefs to deliver best-in-class communications.
• Lead development of tone of voice and brand language.
• Introduce AI tools to improve workflow and consistency.
• Guide ethical use of AI within the copy team.
• Manage and mentor copywriters.
• Collaborate with UX writers to implement brand TOV.
• Promote copywriting as a strategic discipline.
• Plan resources and manage external agencies.
• Ensure regulatory requirements are met for D2C.

Skills

Brand voice

Team leadership

Stakeholder mgmt

AI in copy

Content strategy

Job description

We're now recruiting for a newly created Copywriting Manager role and are looking for an experienced, creative copywriting leader to help shape the future of our brand voice.

This is an exciting opportunity to establish and lead copywriting across the business, creating compelling concepts and content that engage customers, strengthen our brand and deliver commercial impact. You'll play a key role in elevating our content, setting creative direction and supporting our continued growth.

You'll champion high-quality copy across a wide range of channels, ensuring everything we produce is distinctive, effective and aligned with AJ Bell’s tone of voice, brand guidelines and regulatory requirements.

We’re particularly interested in someone who is passionate about the future of content creation and eager to explore how AI tools can be used to enhance creativity, quality and efficiency while maintaining the highest standards.

What you'll do

• Craft high-quality long-form and short-form content for a range of channels and campaigns
• Evolve and refine copy briefs to deliver best in class comms
• Lead the ongoing development of our tone of voice and brand language guidelines
• Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
• Help shape guidance for the ethical and effective use of AI within the copy team
• Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
• Work closely with UX writers, supporting them to implement the brand TOV
• Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
• Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects
• Manage the copy team’s workflow and production schedule, ensuring work is allocated effectively and fairly
• Manage requests from across the business and ensure resources are allocated and prioritised, managing stakeholder expectations and delivering to agreed SLAs.
• Support the planning of future resource requirements based on upcoming campaigns and strategic priorities. Communicate capacity challenges clearly and constructively, helping teams make informed decisions.
• Manage relationships with external agencies when specialist support is required and oversee external resource during peak periods, reviewing work to ensure standards are consistently met
• Support and enable the business to deliver good outcomes for D2C customers through adherence of regulatory requirements, including consumer duty

What you’ll bring

• Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
• Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
• Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
• Experience mentoring or line-managing junior writers.
• Ability to manage multiple projects, deadlines, and competing priorities.
• Comfortable exploring and adopting AI tools as part of the creative workflow.
• Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.

What we offer

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role can be based in London or Manchester.

For new starters, there is an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.