Digital Content Producer

British Legion; Greater London; Hybrid; GBP 35,000 - 43,000; Full time

Benefits offered by this job

28 days holiday

Enhanced parental Leave

Pension scheme

Flexible working options

Employee Assistance Programme

Learning and development

Volunteer opportunities

Travel loans

Job summary

Royal British Legion is seeking a Digital Content Producer to shape engaging content across social media. You will plan shoots, film, edit and craft copy for platforms including Instagram, Facebook, YouTube and LinkedIn, translating stories into compelling content that resonates with audiences across the UK.

You will work from the Haig House hub at least two days per week, with flexible remote work when not on site, contributing to high-profile campaigns and the charity’s mission.

Qualifications

• Experience creating digital content in a professional communications environment.
• Strong shooting, video editing and copywriting skills.
• Ability to tailor content for different social platforms and formats.

Responsibilities

• Take projects from concept to finished piece, plan shoots, film and edit content.
• Write sharp, engaging copy for social media and web.
• Create content for Instagram, Facebook, YouTube and LinkedIn and analyze performance.

Skills

Video editing

Copywriting

Storytelling

Camera work

Social media

Adobe Creative Suite

Canva

Tools

Adobe Creative Suite

Canva

Job description

£38,952 per annum (Inclusive of London supplement)

We’re looking for a Digital Content Producer with a creative eye, a flair for storytelling and the skills to produce content that stands out. From capturing powerful moments on camera to creating digital content that drives meaningful engagement, you’ll play a key role in shaping the Royal British Legion's social media channels. You’ll work across a varied mix of projects, from the Poppy Appeal and major national commemorative events to the stories, people and activities behind our work throughout the year. No two projects will be quite the same, and you’ll have the opportunity to bring your own creative ideas, experiment with different formats and see your work reach audiences across the UK.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re after someone who loves making content as much as coming up with the ideas behind it. You’ll take projects from initial concept through to the finished piece, whether that means planning a shoot, getting behind the camera, editing video or writing sharp, engaging copy for social media and web. You’ll create content for Instagram, Facebook, YouTube and LinkedIn, working closely with colleagues and contributors to find interesting angles and bring stories to life. You’ll also have a good understanding of what makes content perform, using audience insights and platform trends to inform your approach rather than simply producing more of the same.

You’ll already have experience creating digital content in a professional communications environment, with strong filming, video editing and copywriting skills, and confidence using Adobe Creative Suite and Canva. We’re particularly interested in someone who can spot a good story, knows how to tailor content for different platforms and is comfortable juggling shoots, creative briefs and competing deadlines. You’ll be proactive, organised and confident working with a wide range of people, with the creative judgement to know when an idea needs refining and when it’s ready to go. If you’re looking for a role that offers genuine creative variety, high-profile campaigns and the chance to take ownership of content from start to finish, we’d love to hear from you.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to v olunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

Interview Dates: W/C 23 rd November 2026

About Us

Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.

As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.

We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.

Visit our Careers Page to discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.

£38,952 per annum (Inclusive of London supplement)

£32,702 to £37,452 per annum (Inclusive of London Supplement)

£21,085.50 per annum (30 hours per week, pro rata from £28,114 FTE)

Homebased (Regional), South & West Yorkshire

Membership, Armed Forces & Community Engagement

£61,162 to £67,958 per annum FTE pro rata (£48,929.60 to £54,366.40 per annum for 28 hours per week)