Digital Content Producer

Royal British Legion; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

28 days holiday + bank holidays

Maternity, paternity & adoption leave

Employer pension contributions 6-14%

Flexible working options

Employee Assistance Programme

Learning & development courses

Volunteer opportunities

Travel loans & Cycle to Work

Job summary

Royal British Legion is seeking a Digital Content Producer to shape storytelling across our social channels. You will lead projects from concept to final cut, plan shoots, film, edit, and craft copy for various platforms, ensuring content resonates with UK audiences.

You will work with Adobe Creative Suite and Canva, tailoring content for Instagram, Facebook, YouTube and LinkedIn while balancing deadlines and creative briefs.

Qualifications

• Experience creating digital content in a professional communications environment.
• Strong filming, video editing and copywriting skills.
• Confident using Adobe Creative Suite and Canva.
• Ability to tailor content for different platforms (Instagram, Facebook, YouTube, LinkedIn).
• Proactive, organised and able to manage shoots, briefs and deadlines.

Responsibilities

• Take projects from concept through to finished piece.
• Plan shoots, shoot on location, or direct others as needed.
• Edit video and write sharp, engaging copy for social media and web.
• Create content for Instagram, Facebook, YouTube and LinkedIn.
• Use audience insights and trends to inform content strategy.

Skills

Storytelling

Filming

Video editing

Copywriting

Adobe Creative Suite

Canva

Social media content

Tools

Adobe Creative Suite

Canva

Job description

About The Role

We’re looking for a Digital Content Producer with a creative eye, a flair for storytelling and the skills to produce content that stands out. From capturing powerful moments on camera to creating digital content that drives meaningful engagement, you’ll play a key role in shaping the Royal British Legion's social media channels. You’ll work across a varied mix of projects, from the Poppy Appeal and major national commemorative events to the stories, people and activities behind our work throughout the year. No two projects will be quite the same, and you’ll have the opportunity to bring your own creative ideas, experiment with different formats and see your work reach audiences across the UK.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re after someone who loves making content as much as coming up with the ideas behind it. You’ll take projects from initial concept through to the finished piece, whether that means planning a shoot, getting behind the camera, editing video or writing sharp, engaging copy for social media and web. You’ll create content for Instagram, Facebook, YouTube and LinkedIn, working closely with colleagues and contributors to find interesting angles and bring stories to life. You’ll also have a good understanding of what makes content perform, using audience insights and platform trends to inform your approach rather than simply producing more of the same.

You’ll already have experience creating digital content in a professional communications environment, with strong filming, video editing and copywriting skills, and confidence using Adobe Creative Suite and Canva. We’re particularly interested in someone who can spot a good story, knows how to tailor content for different platforms and is comfortable juggling shoots, creative briefs and competing deadlines. You’ll be proactive, organised and confident working with a wide range of people, with the creative judgement to know when an idea needs refining and when it’s ready to go. If you’re looking for a role that offers genuine creative variety, high-profile campaigns and the chance to take ownership of content from start to finish, we’d love to hear from you.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

Interview Dates: W/C 23rd November 2026