Digital Content Manager (12 Month FTC)

So Energy; London Borough of Hounslow; Híbrido; GBP 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Working

Learning & Development

Educational Sponsorships

Up to 10% Performance Bonus

Real Living Wage employer

Birthday Off

Descripción de la vacante

So Energy Trading Limited in London is seeking a Content Manager to lead content strategy across the website, organic social media and influencer activity, driving organic growth and supporting brand perception.

You’ll own website content in Webflow CMS, create engaging content, optimise for SEO and user experience, and manage the PR agency to align messaging with commercial goals.

Formación

• Experience leading website and social content in a fast-paced, customer-focused environment.
• Understanding of GEO/SEO principles and AI content considerations.
• Ability to translate complex topics into accessible content.
• Proven track record delivering content strategies that drive engagement and outcomes.

Responsabilidades

• Own website and organic social content strategy and execution.
• Create clear, engaging content including landing pages, blogs and campaigns.
• Oversee website performance and UX with internal teams and agencies.
• Lead organic social content across Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
• Coordinate with PR agency and ensure consistent messaging with brand goals.
• Influence content strategy with data, analytics and customer feedback.

Conocimientos

Content strategy

Writing & editing

Analytics

Stakeholder management

Cross-functional collaboration

Herramientas

Webflow CMS

GA4

SEO tools

Descripción del empleo

Our priority is to match the right person to the right role, and we never want salary to be a barrier to applying. Regardless of your current pay, we’ll ask about your salary expectations during the application process, and our Talent Team will have an open, honest conversation during the talent call to understand your skills and explore our salary options. If you have questions around salary, please feel free to ask us!

Location: Chiswick, London - Hybrid

Sponsorship: We are unable to offer sponsorship for this role

The Role

Reporting to our Head of Growth

The Content Manager is responsible for leading So Energy’s content strategy across the website, organic social media and influencer activity, driving organic growth, increasing brand awareness and supporting positive brand perception.

The role owns website content and performance within Webflow CMS, ensuring content is distinctive, engaging and optimised for SEO, GEO, conversion and customer experience. The Content Manager will create and deliver high-quality accurate content and use data and insight to continuously improve performance and business outcomes.

The role is also responsible for managing So Energy’s PR agency and reputation management activity, ensuring consistent messaging and effective media engagement in support of the company’s brand and commercial objectives.

Why So Energy?

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 300,000 customers and over 350 Energists (what we call our people).

We’re driven to do our best for our customers, for each other, and for our planet. That’s why we’ve built a workplace culture that’s supportive, empowering, inclusive, and full of opportunities to grow and make an impact.

At So Energy, we take pride in our values-driven culture. We live and breathe by our six core values that guide everything we do:

• Clear

• Honest

• Ambitious

• Inquisitive

• Caring

• Sustainable

What you’ll be getting up to in this role:

Website & Organic Social Media Ownership

• Own and manage the company website, ensuring content is accurate, optimised for both traditional search engines and AI‑driven search tools (SEO and GEO) and aligned with brand goals.

• Create clear and compelling digital content including landing pages, guides, blogs and campaigns, ensuring consistency with brand tone

• Oversee website performance and UX in partnership with internal development and design teams and agencies.

• Lead content creation on organic social channels including Facebook, Instagram, LinkedIn, X, TikTok and YouTube.

• Contribute to the evolving content strategy aligned with brand strategy, product launches and marketing campaigns.

• Translate complex, technical or regulatory topics into accessible, engaging content.

• Analyse performance using Google Analytics, Search Console, and platform dashboards to guide content improvements

• Continuously improve content performance using analytics, SEO insight, and customer feedback

• Monitor how So Energy brand appears in AI‑generated search results and answers (e.g. Google AI Overviews, ChatGPT) ensuring content is accurately represented.

• Manage the day‑to‑day relationship with the agency, including regular check‑ins, reviewing outputs and holding them accountable to agreed deliverables.

• Own the approvals process for press releases, media statements and other materials drafted by the agency to ensure accuracy and brand/tone alignment.

• Coordinate timing between agency‑led PR activity and in‑house content/marketing calendars to ensure consistent messaging across channels.

• Monitor and evaluate agency performance to ensure return on investment

• Liaise between the agency and internal stakeholders to determine spokesperson availability, quick sign‑off and accurate information flow.

• Manage external agencies and freelancers, providing clear briefs, constructive feedback, timely approvals, and ensuring the consistent quality and delivery of outsourced content.

• Work cross‑functionally with internal teams to align content with product, marketing, and customer needs.

• Confidently present content decisions and strategy using data and brand insight.

• Manage and coach existing Marketing Executive

You’re a great match if:

• Proven experience managing website and social content in a fast‑paced, customer‑focused environment.

• Understanding of Generative Engine Optimisation (GEO) principles alongside traditional SEO.

• Familiarity with how AI search tools surface and cite content, and how to structure content accordingly.

• Track record of delivering content strategies that drive engagement and support commercial goals.

• Understanding of how content supports customer journeys, brand trust, and performance.

• Strong writing skills with the ability to blend creativity and strategic thinking.

• Excellent attention to detail and a proactive approach to content governance.

• Experience using CMS platforms, SEO tools, and analytics dashboards (e.g. GA4).

• Strong stakeholder communication and project management skills.

• Experience briefing and managing external content and creative agencies

• Understanding of media relations and PR measurement/evaluation.

Research shows that some underrepresented people are less likely to apply for a role unless they are 100% qualified. We believe your experience, skills, and passion will set you apart. We encourage you to apply and tell us about your journey, even if you don’t tick all the boxes.

What’s in it for you?

Smart Working Charters:

• Hybrid Working – Every team has its own SPARK Working Charter. Ask your Talent Partner for more details.

Growth & Development

• Dedicated Learning & Development Team – Supporting your development through workshops, coaching and learning opportunities.

• Learning Platform – Access thousands of learning resources to help you build new skills and support your career development.

• Educational Sponsorships – Supporting professional development through initiatives such as Code First Girls.

Pay & Reward

• Up to 10% Performance Bonus – Based on both company and personal performance.

• Annual Salary Reviews – Helping ensure we remain competitive in the market.

• Real Living Wage Employer – Proud to be an accredited Real Living Wage employer.

Time Off That Matters

• Your Birthday Off – Because birthdays should be celebrated.

• Three So Giving Days – Paid time to support a cause that’s important to you.

• Enhanced Family Leave – Supporting you through every stage of family life.

Health & Wellbeing

• Employee Assistance Programme (EAP) – Confidential support available 24/7, 365 days a year, including access to professional guidance and structured counselling support.

• Wellbeing Resources via Perkbox – Access a range of wellbeing articles, tools and guidance, alongside employee perks and discounts, all in one place.

• Physical Wellbeing – Free eye tests and annual flu vaccinations.

• Menopause Policy – Providing support and guidance for colleagues experiencing menopause.

Belonging & Recognition

• Affinity Groups – Connect with colleagues through our employee‑led communities.

• Monthly Social Events – Bringing teams together and creating opportunities to connect.

• Charitable Fundraising – Supporting the communities we’re proud to be part of.

Diversity, Equity, Inclusion & Belonging

As a Disability Confident Committed employer, we encourage applications from everyone, and wewill ensure fair and accessible recruitment for all. At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion, and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it throughout our entire culture.