Digital Content Manager

Michael Kors; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Generous annual leave

Product allowance

Cross-brand discount

Exclusive employee sales

Private healthcare

Pension and life insurance

Employee assistance programme

Job summary

Jimmy Choo seeks a Digital Content Manager to lead end-to-end content across its E-commerce platforms, shaping brand storytelling and driving CVR. You will own content planning, photography budgets, and collaboration between studio and brand teams to deliver compelling imagery for regional campaigns.

Based in London, the role requires strong analytical skills (GA) and experience in luxury ecommerce. Capri Holdings offers competitive benefits and opportunities for growth within the Capri

Qualifications

• Highly organised with attention to detail across creative and commercial needs.
• Comfortable using Excel and digital tools like Asana, Figma, and Google Analytics.
• Proven content production experience within an E-Commerce environment or luxury brand.
• Strong brand awareness with ability to translate brand identity into content.

Responsibilities

• Own end-to-end planning, creation and delivery of content across all customer-facing channels.
• Collaborate between studio and brand to develop leading content.
• Manage ecommerce photography budgets and approve invoices.
• Oversee workflow with studio and agencies.
• Lead content strategy for regional rollout including homepage, CRM and site-wide updates.
• Coordinate with teams on content learnings and CVR improvements.
• Track and report insights using GA or similar analytics.
• Keep campaigns up to date with latest imagery across channels.
• Monitor competitor activity for inspiration.
• Manage Content Assistant and Digital Copywriter development.
• Lead site 360 content and copy plans.
• Drive website content optimization and balance data with brand image.
• Manage SFCC content deployment and present strategies to stakeholders.
• Mentor the team and prioritise tasks; manage photography budgets and vendor relations.

Skills

Organised

Content production

Brand storytelling

Data-driven decisions

Cross-functional collaboration

CVR optimization

Tools

Asana

Figma

Google Analytics

HTML

CSS

CMS systems

Email design

Job description

JOB TITLE: Digital Content Manager DEPARTMENT: E-Commerce REPORTING TO: Senior Manager Design & Content

Who You Are:

Digital Content Manager is responsible for overseeing the end-to-end E-commerce studio production as well as leading the planning, creation and optimisation of digital content across the website – working closely between Brand and Ecom. This role is pivotal in shaping brand storytelling, driving customer engagement, and making data driven decisions on aligning business and creative objectives. Cross-collaboration around multiple stakeholders to bring plans together in timely manner around seasonal campaigns, product launches, and customer trends.

What You’ll Do:

• Own the end-to-end planning, creation and delivery of content across all customer-facing channels
• Responsible for working between the studio and brand team to develop leading content
• Manages ecommerce photography budgets, submission and approval of all photography invoices
• Oversee relationship and work-flow with the studio and creative agencies
• Oversee content strategy for regional roll-out including homepage, CRM and site-wide updates
• Collaborate closely with teams on content learnings and CVR improvement requirements
• Tracking and reporting insights through GA and / or other analytical platforms
• Making sure all channels are up to date with the latest campaign and marketing imagery
• Continually monitor competitor activity and relevant creative sources for inspiration
• Manage workflow and career development of the Content Assistant and Digital Copywriter

Position Responsibilities:

• Site 360 content and copy plans
• Lead website content optimization
• Balance data with brand image
• Manage SFCC content deployment
• Present strategies to stakeholders
• Team management, mentoring, task prioritization.
• Own Photography budgets & vendor relations

KPI’S:

• On-time content deployment
• Content engagement and insights
• AI project delivery & efficiency gains
• Budget adherence

You’ll Need to Have:

• Highly organised with attention to detail across both creative and commercials needs
• Comfortable working in excel as well as digital native tools i.e. Asana, Figma, Google Analytics
• Proven content production experience within an E-Commerce environment or luxury brand
• Outstanding creative eye with the ability to demonstrate clear understanding of brand identity As well as a creative mind, the role requires the ability analyse and draw meaningful conclusions Working knowledge of HTML, CMS systems, CSS and email design

We’d Love to See:

• Strong project management and analytical skills preferable
• Excellent written and verbal communications skills
• Exceptional organisational skills
• Innovative problem solver and creatively-driven
• Good people management skills with the ability to multitask and motivate
• Line management experience of content producers and co‑coordinators essential
• Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively

JC Perks:

• Generous annual leave
• Product allowance
• Cross-brand discount
• Exclusive employee sales
• Private healthcare
• Pension and life insurance
• Employee assistance programme

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.

About Us:

Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. CEO Hannah Colman and Creative Director Sandra Choi together share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a global store network encompassing more than 200 stores and is present in the most prestigious department and specialty stores worldwide. Jimmy Choo is part of the Capri Holdings Limited luxury fashion group. — The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [e-mail].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range: 40,000.00 - 45,000.00 GBP

Established in 1996, Jimmy Choo is a global luxury brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and exceptional craftsmanship, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. For more information on how Capri Holdings Group uses your personal data, please see our Applicant Privacy Notice.