Digital Content Manager

LLOYD'S REGISTER INTERNATIONAL; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

The British Heart Foundation is seeking a Digital Content Manager to lead a team of five Content Designers, setting priorities and standards for accessible, effective digital content. You will manage the pipeline, balance capacity and demand, and ensure delivery to SLAs while coaching the team for continuous improvement.

You’ll work across digital, product, UX, SEO, data and customer journey teams to improve content practice, drive strategy and enable better user experiences across channels.

Qualifications

• Experience leading content teams in large-scale digital environments.
• Proven track record delivering accessible, effective content.
• Strong expertise in content strategy, accessibility and SEO.
• Ability to use analytics to drive improvements.

Responsibilities

• Lead and develop a team of five Content Designers.
• Set priorities, standards and ways of working.
• Manage pipeline, capacity and SLAs while coaching for continuous improvement.
• Collaborate with digital, product, UX, SEO, data and customer journey teams.
• Support CMS migration and content transformation.

Skills

Content leadership

CMS management

Content strategy

SEO expertise

Analytics

Stakeholder management

Team coaching

Tools

CMS platforms

Job description

The opportunity

Do you have the digital content leadership expertise to transform how millions of people experience one of the UK’s largest health charities online? Are you an experienced people leader who can coach and develop a team in a complex digital environment?

About the role

As Digital Content Manager, you’ll lead and develop a team of five Content Designers, setting priorities, standards and ways of working that turn organisational goals into accessible, effective digital content. You’ll manage the team’s pipeline, balance capacity and demand, ensure delivery to agreed SLAs, while fostering a supportive culture of coaching and continuous improvement.

Working at the centre of several key strategic initiatives, you’ll play a leading role in the delivery of BHF’s Content Review Cycle and upcoming CMS migration programme. Balancing operational leadership with longer‑term planning, you’ll help prioritise activity, improve content performance and ensure resources are focused where they can create the greatest value for users and the organisation.

As BHF’s content champion, you’ll work with digital, product, technology, UX, SEO, data and customer journey teams to improve content practice, shape digital direction and build sustainable delivery across the organisation. Your leadership will help more people access vital information and support, enabling the British Heart Foundation to save and improve lives.

About You

You’ll have a strong track record of leading content professionals in a complex digital environment and building high‑performing teams that deliver innovative and measurable results.

You’ll bring:

• Experience leading, coaching and developing content, content design or digital content teams.
• Significant experience managing content across large, complex websites and CMS platforms.
• Strong expertise in content strategy, content design, accessibility and SEO.
• Experience using analytics, insight and performance data to inform decisions and improve outcomes, including using tools such as GA4, Siteimprove, SemRush
• The ability to prioritise and delegate competing workstreams and lead content delivery across multiple projects and programmes.
• Strong stakeholder management and influencing skills, with confidence working across multidisciplinary teams.
• Experience supporting organisational change, content transformation or CMS migration activity.

You’ll thrive if you’re a collaborative and empowering leader who enjoys developing others, solving complex challenges and creating the conditions for great work to happen. You’re motivated by continuous improvement and passionate about ensuring digital experiences genuinely meet audience needs.

Why Join Us?

This is more than a content leadership role. This is an opportunity to lead, influence and continuously improve content experiences across one of the UK’s most recognised health charities.

You’ll shape ways of working, strengthen content capability, build relationships across the organisation and leave a lasting impact on how we engage audiences through digital channels.

Working arrangements

This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.

Interview process

The interview process will consist of two stages. We are planning first stage interviews will be held over MS Teams on 24th and 25th Sep 2026 . For those successful, there will be second stage interviews in-person at our London Office (NW1 7AW) on 7th Oct 206.

Belonging at BHF

BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued. By fostering a culture of inclusion, we believe we are better equipped to achieve our mission of helping people have a healthier heart for longer.

To hear from our people, check out Belonging at BHF.

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground‑breaking research that will get us closer than ever to a world where everyone has’n healthier heart for longer.

Benefits and development

We offer a competitive range of benefits designed to support your wellbeing, and opportunities for personal and professional growth and continuous learning. To find out more about our benefits you can download the Benefits document at the bottom of this page or check out Benefits and Development pages.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey. We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly. Should you need any adjustments to the recruitment process, at either application or interview, please contact us.