Digital Content Manager

British Heart Foundation; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

British Heart Foundation is seeking a Digital Content Manager to lead a team of five Content Designers, setting priorities and standards to deliver accessible, effective digital content. You will manage the pipeline, balance capacity and demand, and ensure delivery to SLAs while nurturing a coaching culture.

You’ll collaborate with digital, product, technology, UX, SEO, data and customer journey teams to improve content practice, shape digital direction and build sustainable delivery across the

Qualifications

• Proven track record leading content teams in large digital environments.
• Experience managing content across large websites and CMS platforms.
• Strong expertise in content strategy, accessibility and SEO.
• Experience using analytics and performance data to inform decisions.
• Ability to prioritise workstreams and lead delivery across multiple projects.
• Excellent stakeholder management and influencing skills.

Responsibilities

• Lead and develop a team of five Content Designers, setting priorities, standards and ways of working that turn organisational goals into accessible, effective digital content.
• Manage the team's pipeline, balance capacity and demand, ensure delivery to agreed SLAs, while fostering a supportive culture of coaching and continuous improvement.
• Play a leading role in the delivery of BHF's Content Review Cycle and upcoming CMS migration programme, balancing operational leadership with longer-term planning.
• Work with digital, product, technology, UX, SEO, data and customer journey teams to improve content practice, shape digital direction and build sustainable delivery.
• Help more people access vital information and support, enabling the British Heart Foundation to save and improve lives.

Skills

Leadership & Coaching

Content design leadership

Content strategy

CMS migration experience

SEO & accessibility

Analytics & performance

Stakeholder management

Prioritisation & delivery

Team development

Tools

GA4

Siteimprove

Semrush

Job description

Do you have the digital content leadership expertise to transform how millions of people experience one of the UK’s largest health charities online? Are you an experienced people leader who can coach and develop a team in a complex digital environment?

About the role

As Digital Content Manager, you'll lead and develop a team of five Content Designers, setting priorities, standards and ways of working that turn organisational goals into accessible, effective digital content. You'll manage the team's pipeline, balance capacity and demand, ensure delivery to agreed SLAs, while fostering a supportive culture of coaching and continuous improvement.

Working at the centre of several key strategic initiatives, you'll play a leading role in the delivery of BHF's Content Review Cycle and upcoming CMS migration programme. Balancing operational leadership with longer-term planning, you'll help prioritise activity, improve content performance and ensure resources are focused where they can create the greatest value for users and the organisation.

As BHF's content champion, you'll work with digital, product, technology, UX, SEO, data and customer journey teams to improve content practice, shape digital direction and build sustainable delivery across the organisation.

Your l a dership will help more people access vital information and support, enabling the British Heart Foundation to save and improve lives.

About You

You’ll have a strong track record of leading content professionals in a complex digital environment and building high-performing teams that deliver innovative and measurable results.

You’ll bring:

• Experience leading, coaching and developing content, content design or digital content teams.
• Significant experience managing content across large, complex websites and CMS platforms.
• Strong expertise in content strategy, content design, accessibility and SEO.
• Experience using analytics, insight and performance data to inform decisions and improve outcomes, including using tools such asGA4, Siteimprove, SemRush
• The ability to prioritise and delegate competing workstreams and lead content delivery across multiple projects and programmes.
• Strong stakeholder management and influencing skills, with confidence working across multidisciplinary teams.
• Experience supporting organisational change, content transformation or CMS migration activity.

You’ll thrive if you're a collaborative and empowering leader who enjoys developing others, solving complex challenges and creating the conditions for great work to happen. You're motivated by continuous improvement and passionate about ensuring digital experiences genuinely meet audience needs.

Why Join Us?

This is more than a content leadership role. This is an opportunity to lead, influence and continuously improve content experiences across one of the UK's most recognised health charities.

You’ll shape ways of working, strengthen content capability, build relationships across the organisation and leave a lasting impact on how we engage audiences through digital channels.

Working arrangements

This is a hybrid role, where your work will be split between your home andatleastone day per weekin our Londonoffice.This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.

Interview process

Theinterview process will consist of two stages. We are planning first stage interviews will be held over MS Teamson 24th and 25th Sep 2026. For those successful, there will be second stage interviews in-person at our London Office (NW1 7AW) on 7th Oct 206.

Belonging at BHF

BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued.By fostering a culture of inclusion, we believe we are better equipped to achieve our missionof helping people have a healthier heart for longer.

To hear from our people, check out Belonging at BHF.

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

Benefits and development

We offer a competitive range of benefits designed to support your wellbeing,and opportunities forpersonal andprofessional growth and continuous learning.

To find out moreabout our benefitsyou can download the Benefits documentat the bottom of this pageorcheck out our Benefits andDevelopment pages.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.