Digital Content Lead

The Bbc; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Job summary

BBC Studios Audio is seeking a senior social media lead to drive editorial strategy across social platforms for podcast-related content. You will oversee long- and short-form video production, apply platform-specific best practices, and collaborate with ad sales, marketing and distribution teams to maximise audience reach.

You will line-manage a Digital Executive and work with talent, influencers and internal stakeholders to deliver coherent social narratives that align with commercial

Qualifications

• Proven experience creating and delivering social media content strategies, managing communities, and using analytics to inform decision-making.
• Hands-on experience producing social-first and long-form video content, including filming, editing, adding graphics/effects, and publishing across digital platforms.
• Strong understanding of podcast production and distribution, with a passion for audio and video storytelling.

Responsibilities

• Work with audio production teams to develop, produce, film and edit long- and short-form video content around select podcasts, collaborating closely with ad sales, marketing, media planning and distribution teams.
• Lead the editorial publishing strategy across social channels, including content planning, scheduling, targeting and YouTube optimisation, ensuring activity supports commercial and audience growth objectives.
• Line manage and develop a Digital Executive, overseeing workload, priorities and professional development.
• Build strong relationships with talent, influencers, brands and internal stakeholders to maximise audience engagement and support content launches and campaigns.
• Use audience insights, performance data and industry trends to evaluate activity, inform strategy, identify opportunities for innovation and drive continuous improvement.

Skills

Social media strategy

Community management

Analytics

Video production

Podcast production

Leadership

Project planning

Audience insights

Job description

This new role will report directly to the Commercial & Business Development Director and will support our podcast production teams in developing and producing social-first video content that extends the reach of our podcasts via fully visualised episodes and short form clips and digital assets. The role will act as the editorial lead for one or more social media accounts within BBC Studios Audio, delivering a coherent, consistent social media experience for audiences, ensuring each account delivers on the agreed social strategy, maximises engaged reach with the account's target audiences, delivers content of the highest creative quality, delivers commercial objectives for sponsors and advertisers and drives traffic around the BBC Studios Audio commercial portfolio.

• Work with audio production teams to develop, produce, film and edit long- and short-form video content around select podcasts, collaborating closely with ad sales, marketing, media planning and distribution teams
• Produce visual podcast episodes and social-first video content, optimising assets for digital platforms through editing, captioning, motion graphics and platform-specific formatting
• Lead the editorial publishing strategy across social channels, including content planning, scheduling, targeting and YouTube optimisation, ensuring activity supports commercial and audience growth objectives
• Support and upskill production teams in visual content creation, providing guidance on production workflows and best practice in partnership with the Head of Production
• Line manage and develop a Digital Executive, overseeing workload, priorities and professional development
• Build strong relationships with talent, influencers, brands and internal stakeholders to maximise audience engagement and support content launches and campaigns
• Use audience insights, performance data and industry trends to evaluate activity, inform strategy, identify opportunities for innovation and drive continuous improvement
• Ensure all social activity is compliant with BBC editorial, advertising and governance standards, including community management and the responsible use of AI.
• Proven experience creating and delivering social media content strategies, managing communities, and using analytics to inform decision-making
• Demonstrable hands-on experience producing social-first and long-form video content, including filming, editing, adding graphics/effects, and publishing across digital platforms
• Strong understanding of podcast production and distribution, with a passion for audio and video storytelling
• Ability to lead and influence stakeholders at all levels, driving new initiatives and contributing to strategic thinking
• Strong planning and organisational skills, with the ability to manage multiple priorities and adapt to changing demands
• Excellent understanding of audience behaviours across platforms and devices, using insights to shape content and engagement strategies.

DESIRED BUT NOT REQUIRED:

• General Business and Strategy experience in a commercial organisation, demonstrating a sound business understanding
• Experience of working in a matrix organisation
• Experience of building and developing a successful team.

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.