Social-First Video Content Lead

grapevinejobs; Greater London; Hybrid; GBP 48,000 - 56,000; Full time

Job summary

BBC Studios Audio in London is seeking a Social Content Lead to develop and produce social-first video content around podcasts, reporting to the Commercial & Business Development Director. You will act as editorial lead for social accounts, delivering a coherent experience that meets sponsors' objectives and delivers broad audience engagement.

The role demands hands-on production, publishing strategy, and strong collaboration with production, marketing and sales teams to maximise reach and

Qualifications

• Proven experience creating social media content strategies and using analytics.
• Hands-on experience producing social-first and long-form video content.
• Strong understanding of podcast production and distribution.
• Ability to lead and influence stakeholders at all levels, driving new initiatives.
• Strong planning and organisational skills, with the ability to manage multiple priorities.
• Excellent understanding of audience behaviours across platforms.

Responsibilities

• Work with audio production teams to develop, produce, film and edit long- and short-form video content around select podcasts, collaborating closely with ad sales, marketing, media planning and distribution teams
• Produce visual podcast episodes and social-first video content, optimising assets for digital platforms through editing, captioning, motion graphics and platform-specific formatting
• Lead the editorial publishing strategy across social channels, including content planning, scheduling, targeting and YouTube optimisation, ensuring activity supports commercial and audience growth objectives
• Support and upskill production teams in visual content creation, providing guidance on production workflows and best practice in partnership with the Head of Production
• Line manage and develop a Digital Executive, overseeing workload, priorities and professional development
• Build strong relationships with talent, influencers, brands and internal stakeholders to maximise audience engagement and support content launches and campaigns
• Use audience insights, performance data and industry trends to evaluate activity, inform strategy, identify opportunities for innovation and drive continuous improvement
• Ensure all social activity is compliant with BBC editorial, advertising and governance standards, including community management and the responsible use of AI.

Skills

Social media strategy

Video content production

Podcast knowledge

Stakeholder leadership

Analytics & insights

Editorial publishing

Job description

BBC Studios Audio in London is seeking a Social Content Lead to develop and produce social-first video content around podcasts, reporting to the Commercial & Business Development Director. You will act as editorial lead for social accounts, delivering a coherent experience that meets sponsors' objectives and delivers broad audience engagement.

The role demands hands-on production, publishing strategy, and strong collaboration with production, marketing and sales teams to maximise reach and