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Digital Content Executive, Sheffield, South Yorkshire
Client:
AYMES | B-Corp
Location:
Sheffield, South Yorkshire, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
9
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
AYMES is seeking a skilled and proactive Digital Content Executive to manage content across our Shopify-powered e-commerce site and our content-rich B2B platform(s). You will work at the heart of our digital operations, optimizing user journeys, enhancing on-site performance, and collaborating with internal teams to deliver impactful content and seamless experiences.
Key Responsibilities:
- Manage product listings, descriptions, pricing updates, and promotions within Shopify.
- Manage content updates, ensuring brand consistency and optimized UX.
- Implement structured content strategies to improve navigation, user experience, and conversion rates.
- Maintain inventory accuracy and coordinate with teams to ensure product availability.
- Develop and optimize landing pages for promotions, product launches, and marketing campaigns.
- Enhance site structure and user journeys to drive engagement and online sales.
- Conduct A/B testing to optimize layouts, calls-to-action, and product presentation.
SEO & Performance Optimization:
- Implement on-page SEO best practices, including keyword optimization, metadata, and image alt text.
- Work on technical SEO improvements, ensuring site speed, mobile-friendliness, and proper indexing.
- Use Google Analytics, Shopify analytics, and SEO tools to monitor performance and drive strategy.
Digital Project & Agency Coordination:
- Support on briefing external agencies.
- Monitor sales performance, conversion rates, and user behavior to identify opportunities for improvement.
- Generate reports on content and e-commerce performance, providing data-driven recommendations.
- Create testing plans to optimize UX improvements.
Skills & Experience Required:
- Basic experience in web content management such as Squarespace, Shopify, and Klaviyo or similar email marketing software.
- Solid understanding of UI/UX principles, especially for CRO.
- Experience with SEO techniques for e-commerce websites.
- Excellent project management skills.
- Strong attention to detail and problem-solving skills.
- Design skills using Adobe Photoshop and Illustrator.
Personal Attributes:
- Highly organized and detail-oriented.
- Ability to work independently and as part of a team.
- High level of integrity and professionalism.