Digital Content Executive - Size- Group

JD GROUP; Bury; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the retail sector is seeking a Digital Content Executive to enhance the customer journey across digital channels. The role involves managing content updates, collaborating with various teams, and optimizing site performance through data analysis. Ideal candidates will have eCommerce experience, strong analytical skills, and the ability to work in a fast-paced environment.

Qualifications

• At least 1 year of proven experience in an eCommerce optimization role.
• Shopify and Google Analytics experience preferred.
• Strong analytical skills and excellent attention to detail.

Responsibilities

• Perform regular site checks to ensure optimal customer journeys.
• Update and maintain all content across websites and apps.
• Collaborate with teams to promote products effectively.

Skills

eCommerce optimization

Google Analytics

analytical skills

communication skills

attention to detail

Tools

Shopify

ContentSquare

Job description

Title: Digital Content Executive - Size? Group

The purpose of this role is to support the senior exec / content manager and wider digital teams in maintaining and developing the customer journey across all digital channels whilst managing the day-to-day content updates. You will be working with marketing, creative, and development teams to execute campaigns and promotions from brief to delivery with a data-first approach. Reviewing site metrics daily to understand and optimize performance, and setting clear and measurable actions to improve KPIs.

Responsibilities:

1. Perform regular site checks to ensure optimal customer journeys and resolve issues with relevant teams.
2. Update and maintain all content across the Size? Group websites, including apps, utilizing various platforms and CMS tools.
3. Collaborate with trade and marketing teams to ensure relevant products are promoted effectively in line with trading plans.
4. Brief creative teams and manage the rollout of assets across channels and territories.
5. Develop site improvements and drive innovation to increase onsite conversion, product views, and add-to-cart actions on desktop and mobile.
6. Ensure brand guidelines and creative consistency across UK & EU territories and all channels.
7. Ensure a smooth and effective customer journey from marketing touchpoints to purchase.
8. Monitor competitor activity and gather creative inspiration to share with the team.
9. Manage campaigns and promotional activities to meet deadlines.
10. Update landing pages and brand pages as needed.
11. Perform daily site crawling to ensure content is current.

Skills and Experience:

• At least 1 year of proven experience in an eCommerce optimization role.
• Shopify experience preferred.
• Experience using Google Analytics.
• Experience with ContentSquare preferred.
• Strong analytical skills are essential.
• Excellent attention to detail.
• Ability to collaborate effectively with other departments.
• Excellent verbal and written communication skills.
• Ability to work as part of a small, fast-moving team.