Digital Content Executive

Bytes Software Services; Leatherhead; On-site; GBP 40,000 - 60,000; Full time

Job summary

Bytes Software Services is seeking an AI-literate content marketer to craft compelling B2B content. You will shape messaging across AI, cloud, security and digital transformation, driving demand generation and customer engagement.

You will collaborate with marketing, sales and subject experts to produce high-value campaigns, optimise SEO and measure impact with GA4, while embedding AI-powered workflows to improve efficiency and quality.

Qualifications

• Proven B2B content marketing experience in technology or SaaS.
• Strong copywriting ability to make complex topics accessible.
• Experience using AI tools for research and content creation.
• Good understanding of SEO and content discovery principles.
• Ability to measure content performance with analytics tools.

Responsibilities

• Create and optimise content that moves enterprise buyers through the journey.
• Build Bytes' voice and credibility across AI, cloud, security, and digital topics.
• Transform industry trends and customer stories into campaigns and assets.
• Partner with marketing, sales and SME teams to align with commercial goals.
• Improve search visibility and content performance using SEO and GEO/AEO.
• Use data and insight to refine messaging, formats and distribution.
• Embed AI-powered approaches to increase efficiency and quality.

Skills

Content marketing

Copywriting

AI tools usage

SEO

Analytics (GA4)

Storytelling

Project management

Collaboration

Education

Bachelor's in Marketing/Communications

Tools

GA4

SEO tools

AI content tools

Job description

Help shape how enterprise customers engage with some of the biggest technology conversations today.

Bytes is looking for an AI-fluent content marketer and natural storyteller who can turn complex technology topics into content that informs, engages and drives action. If you're excited by the challenge of creating content that influences buying decisions, supports business growth and builds credibility in a fast-moving technology market, this is an opportunity to make a genuine impact.

The Mission

As Bytes continues to grow, content plays an increasingly important role in how we connect with customers, support demand generation and strengthen our position as a trusted technology partner.

Reporting to the Digital Marketing Lead, you'll create and optimise content that helps move enterprise buyers through every stage of their journey, from initial awareness through to engagement, opportunity creation and customer success.

This is a role for someone who enjoys taking ownership, bringing fresh ideas to the table and helping define what great B2B content marketing looks like in an AI-enabled world.

In your first 6-12 months, you will deliver :

• Create compelling content that supports demand generation, brand awareness and customer engagement across the full buyer journey
• Build Bytes' voice and credibility across key technology topics including AI, cloud, security, productivity and digital transformation
• Transform industry trends, customer stories and partner priorities into high-value campaigns and content assets
• Partner with marketing, sales and subject matter experts to develop content that supports commercial objectives
• Improve search visibility and content performance through SEO, GEO and AEO best practices
• Use data and insight to continuously refine messaging, formats and distribution strategies
• Embed AI-powered ways of working that increase efficiency and enable higher-quality content creation

What you’ll bring

We're looking for someone who has:

• Proven B2B content marketing experience, ideally within technology, software, SaaS or professional services
• Strong copywriting skills and the ability to make complex topics clear, engaging and relevant for senior audiences
• Practical experience using AI tools for research, content creation, optimisation and workflow improvement
• A strong understanding of SEO and modern content discoverability principles
• Confidence using analytics tools such as GA4 to measure content effectiveness and inform decisions
• The ability to work independently, manage multiple priorities and take ownership from concept through to delivery

Why Bytes?

Bytes is one of the UK's leading technology solutions specialists, helping organisations modernise, innovate and get more from their technology investments.

With more than 800 employees across the UK and Ireland and ambitious growth plans, we're large enough to make a significant impact but agile enough for individuals to shape outcomes and be heard. People join Bytes because they can make a difference. You'll work alongside knowledgeable, supportive colleagues in a culture that values collaboration, learning and continuous improvement. You'll have the autonomy to bring ideas forward, the support to develop your career and the opportunity to create work that delivers real value for customers and the business.