Digital Content Architect & Analytics (Sitecore)

ICAEW; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Pension 9%

Private medical cover

Holiday 24-27 days

Hybrid working

Gym discounts

Family leave

Job summary

ICAEW in London is seeking a Digital Content Executive (Architecture and Analytics) to join on a permanent basis. You will support information architecture, manage content and audits, and analyse how users interact with ICAEW's digital content.

The role combines content strategy with data-driven insights to improve online journeys. The position offers a salary of £35,000 with a hybrid pattern of 2 days in the office and 3 days from home each week, and opportunities to collaborate across Content,

Qualifications

• Experience with web analytics and using data to assess digital content performance.
• Experience working with content management systems, ideally including Sitecore.
• Excellent written and verbal communication skills, with strong planning and organisational abilities.

Responsibilities

• Support the development of ICAEW's website information architecture through collection and analysis of web usage data.
• Create and maintain website content audits to support effective content management and improvements.
• Implement information architecture and content changes through ICAEW's content management system (Sitecore).
• Analyse user feedback, website metrics and testing results to identify opportunities to improve online user journeys.
• Work collaboratively with Content & Distribution and Technology teams to improve structure, usability and performance of digital content.
• Manage the upload of video and audio content, analyse its usage, and support analysis of the impact of LLMs on web content.

Skills

Web analytics

Content management

Stakeholder management

Excel skills

Communication

Tools

Sitecore

Job description

ICAEW in London is seeking a Digital Content Executive (Architecture and Analytics) to join on a permanent basis. You will support information architecture, manage content and audits, and analyse how users interact with ICAEW's digital content.

The role combines content strategy with data-driven insights to improve online journeys. The position offers a salary of £35,000 with a hybrid pattern of 2 days in the office and 3 days from home each week, and opportunities to collaborate across Content,