Digital Communications Manager

s1jobs; Grantown-on-Spey; On-site; GBP 48,000 - 55,000; Full time

Benefits offered by this job

25 days annual leave

Flexible working

Cycle to work scheme

Civil service pension

Job summary

The Cairngorms National Park Authority is seeking a Digital Communications Manager to lead digital strategy, channels, and engagement. You will shape online presence and drive audience engagement for visitors, local communities and stakeholders.

You will manage a small team covering social media, website and Cairngorms 2030 communications, with opportunities to develop staff and collaborate with senior leaders. The role is based in Grantown-on-Spey with a 35-hour week.

Qualifications

• Experience delivering digital marketing campaigns and public relations strategies.
• Experience with social media channels and digital-first approaches.
• Experience managing websites with budgets and third-party developers.
• Strong writing, proofreading and copyediting skills.

Responsibilities

• Provide strategic leadership on digital communications across channels.
• Grow online presence and engage key audiences for the Park.
• Lead a digital portfolio and ensure joined-up, professional outputs.

Skills

Digital communications

Strategic planning

Stakeholder engagement

Social media management

Project management

Copywriting & editing

Content creation (video)

IT literacy

Job description

Job Title: Digital Communications Manager
Salary: £47,556 - £55,433 (Band E)
Location: Grantown on Spey
Job Type: Permanent Contract
Hours: Full time; 35 hours per week
Closing Date: 23:59pm, Tuesday 6 October 2026
Interview Date: Wednesday 28 October 2026

About Us

The Cairngorms National Park is an incredible place to live and work. The UK’s largest national park is a place of sheer abundance, having more high mountain ground than anywhere else in the UK, the largest Caledonian forest, some of Scotland’s purest rivers and finest livestock rearing farmland. It is also home to 25 percent of the UK’s rare and endangered species. It is a truly unique place to work, with our dedicated and passionate communications and engagement team who are committed to providing the highest quality information and engagement experience for our varied audiences, every day. Furthermore, there is access to some of the most beautiful countryside straight from our Headquarters office door.
The Cairngorms National Park Authority is a fantastic place to work and offers great opportunities to grow your career. The Park Authority is listed in the UK’s top 100 best not- for-profit companies to work for. We're dedicated to both this amazing place and our employees.
We now have an exciting opportunity for a Digital Communications Manager to join the Park Authority and support nature restoration and species recovery across the Cairngorms National Park.

Equalities

The Park Authority is an inclusive organisation and we welcome applications from everyone irrespective of sex, sexual orientation, gender identity, race, religion and belief, pregnancy and maternity, relationship status, disability, age and social class. We particularly welcome applications from individuals from Black, Asian and minority ethnic communities, disabled and LGBTQ+ communities, as they are under-represented in the environment sector.
We are Disability Confident committed employer, if you are an applicant with disabilities who meets the essential requirements of the post, we will interview you. In all circumstances the Park Authority appoints on merit-based evidence the applicant supplies in meeting the essential criteria for the post.

The Role

The Digital Communications Manager will provide strategic leadership on digital communications, identifying opportunities to grow and develop our online presence and working creatively to engage key audiences. Meaning that you'll have the opportunity to shape how people experience and understand the Cairngorms National Park online, bringing fresh ideas and confidence to a role with real visibility and purpose.
As the postholder you will help position the organisation – and the wider Cairngorms National Park – as a leader in tackling the nature and climate crisis, as well as a champion for local communities and for a range of key stakeholders.
Giving you the chance to use your expertise to support work that matters, helping tell powerful stories in a way that inspires action and pride.
In this role you will take a strategic and collaborative approach to managing the suite of National Park and Park Authority digital channels, helping increase understanding of – and support for – our work. Channels and content should be tailored for specific audiences across the National Park (visitors, land managers, local businesses, residents etc) and maintained to the highest standard.
Meaning that you'll be trusted to lead a varied and high-impact digital portfolio, making sure different audiences can easily connect with the Park Authority’s work in ways that feel relevant, accessible and engaging.
Reporting to the Head of Communications and Engagement, you will line manage staff looking after social media, the website and Cairngorms 2030 communications. Providing you the opportunity to step into a supportive leadership role where you can guide and develop talented colleagues, while working closely with senior communications leads to deliver shared priorities.
You will play a key role in providing training and support for individuals across the organisation in the effective use of digital communications channels. Whereby your knowledge will help colleagues feel more confident using digital channels well, giving you the chance to influence good practice across the whole organisation.
As the Digital Communications Manager you will ensure a consistency of approach in all areas and a seamless connection with the Park Authority’s media and print outputs, working closely with the Media Communications Manager. This will involve you playing an important connecting role, helping digital, media and print communications feel joined-up, professional and consistent for everyone who engages with the Park Authority.
So, if you are keen to be our Digital Communications Manager and you can display the skills and experience listed here, this is the role you've been waiting for.
Further information regarding the role can be found in the job description.

CNPA Benefits

• 25 days annual leave, increasing to 30 days with service, plus Public Holidays
• Professional development
• Flexible working
• Cycle to work scheme
• Use of pool cars
• Civil service pension scheme - some of the benefits include:
• member contribution rates among the lowest in the public sector
• tax relief on your contributions
• generous employer contributions
• a secure, inflation-proof pension for life, with no investment uncertainty
• the option of tax-free lump sum on retirement
• potential access to ill health and injury benefits if you become too ill to work
• life assurance cover
• benefits for loved ones and dependants
• options to increase your pension
• keeping all your pensions in one place by transferring in a pension you have built up elsewhere
• support from our trusted charity partners

About You

To be considered as our Digital Communications Manager, you'll need:

• Experience of delivering digital marketing / public relations campaigns to engage with key audiences, applying relevant market research and strategic communications frameworks.
• Sound understanding of social media channels, digital first approaches and awareness / experience of emerging new media technologies.
• Experience managing and developing websites, working closely with a third-party website developer and managing associated budgets.
• Excellent project management skills, able to manage demanding workloads and delegate where appropriate.
• Strong writing, proofreading and copyediting skills and attention to detail, and experience in content creations including video editing.
• IT literate, including experience of using social media management tools (eg Sprout) and knowledge of open-source content management systems (eg Craft or Wordpress).
• Excellent communication skills, both presentation and written, with the ability to persuade others to support Park Authority campaigns.
• Experience of line managing team members and supporting their personal and professional development.
• Good proactive networker outside and inside the organisation, and ability to interact confidently with different audiences and work in partnership.
• Sound judgement, initiative, vision and drive to develop and guide the role and the work of the team.
• Permission to work in the UK