Digital Communications Executive

Emirates Old Trafford, Lancashire Cricket Club; Trafford; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing benefits

Volunteer day

Staff discounts

Lancashire Cricket Club memberships

Job summary

Lancashire Cricket Club is seeking a Digital Communications Executive to execute the club’s digital content strategy across its social channels. You will lead on short-form video for TikTok and Instagram, planning, creating and publishing content to grow engagement and brand awareness.

You’ll work with the Communications Manager to manage channels, monitor trends, and deliver content that supports commercial partnerships while maintaining brand voice across the fanbase.

Qualifications

• A relevant degree (Media, PR, Journalism or similar) and/or 2+ years' experience in a digitally focused social media or brand role, preferably within sport.
• Experience managing multiple social platforms and growing audiences.
• Proficient with Adobe Creative Suite and CMS platforms.

Responsibilities

• Deliver Lancashire Cricket's digital content and communications strategy alongside the Communications Manager.
• Manage the Club's social media channels, including content creation, scheduling, planning and supporter engagement.
• Create and publish engaging content, with a focus on short-form video across TikTok, Instagram and other platforms.
• Develop the social media calendar and stay ahead of trends to drive engagement and brand growth.
• Promote content for LancsTV, Emirates Old Trafford Cricket Ground and The Hundred as needed.
• Coordinate media activity across men’s and women’s cricket.
• Monitor channels, respond to queries and escalate reputational issues.
• Produce digital performance reports and use insights to improve content.

Skills

Social media management

Adobe Creative Suite

Content Management Systems

Team collaboration

Analytics tools

Microsoft Office

Education

Relevant degree in Media/PR/Journalism

Tools

Adobe Photoshop

After Effects

InDesign

Premiere Pro

Job description

Location: Emirates Old Trafford, Manchester, M16 0PX

Salary: Competitive

Employment Type: Full-Time, 35 hours per week

About Us

Lancashire Cricket was formed in 1864 and is one of eighteen first-class counties within the domestic structure of England and Wales. Driven by our values, we are here to win, inspire play and make memories with the vision of being the best place to enjoy cricket in the world.

Emirates Old Trafford Cricket Ground, home of Lancashire Cricket, is an award-winning world-class stadium and venue. It is recognised as one of the UK's most prestigious venues for sport, business, leisure and entertainment with a capacity of up to 50,000 people for concerts; 26,000 for international cricket matches; meetings and events spaces for up to 2,000 delegates; a four-star hotel with 250 rooms; and an on-site Caffè Nero. It's a unique place to build a career where no two days are ever the same!

The Opportunity

The Digital Communications Executive is responsible for delivering Lancashire Cricket's digital content strategy across its social media channels, creating engaging and relevant content that drives digital growth and brand awareness.

The role will lead on short-form video content, particularly across TikTok and Instagram, while staying up to date with emerging social media trends, techniques and platforms. It will combine creative content creation with day-to-day planning and scheduling, while helping to drive commercial return.

What You'll Be Doing

• Delivering Lancashire Cricket's digital content and communications strategy alongside the Communications Manager.
• Managing the Club's social media channels, including content creation, scheduling, planning and supporter engagement.
• Creating and publishing engaging content, with a focus on short-form video across TikTok, Instagram and other digital platforms.
• Developing the social media calendar and staying ahead of emerging trends to drive engagement and brand growth.
• Promoting content for LancsTV, Emirates Old Trafford Cricket Ground and The Hundred, where required.
• Coordinating internal and external player media activity across men’s and women’s cricket.
• Monitoring social channels, responding to supporter queries and escalating reputational issues where required.
• Producing digital performance reports and using insights to improve future content.
• Maintaining accurate and up-to-date website content, including proof-reading matchday content.
• Delivering digital campaigns and content for commercial partners, ensuring rights are fulfilled and activity delivers measurable value and ROI.

What You'll Bring

• A relevant degree (Media, PR, Journalism or similar) and/or 2+ years' experience in a digitally focused social media or brand role, preferably within sport.
• A good knowledge and understanding of cricket is desirable, alongside a genuine interest in the sport and its audiences.
• Proven experience managing and growing social media accounts across multiple platforms, with a strong understanding of current trends.
• Strong creative flair, with working knowledge of Adobe Creative Suite, including Photoshop, After Effects, InDesign and Premiere Pro.
• Experience using Content Management Systems to update websites.
• A strong team player, able to communicate effectively with players, coaches, external agencies, suppliers and internal teams.
• Excellent time management skills and the ability to work across multiple platforms, tones of voice and diverse audiences.
• Experience using social media measurement and reporting tools, with an understanding of how analytics can improve content performance.
• Competent in Microsoft Office.

What We Offer

At Lancashire Cricket, we take pride in our people and are committed to creating a supportive, inclusive and rewarding workplace. Our benefits package is designed to support wellbeing, flexibility, and development at every stage of your career.

Wellbeing & security

• Enhanced pension scheme
• Life assurance scheme
• Health Cash Plan covering everyday healthcare costs (including optical and dental)
• Confidential on-site counsellor

Work-life balance

• Enhanced annual leave, increasing with length of service
• Annual leave purchasing scheme
• Flexible working arrangements, including hybrid working and TOIL (where role requirements allow)

Family & life moments

• Enhanced maternity, adoption and paternity pay
• Additional paid leave including birthday leave, grandparent leave, pet adoption leave, and moving house leave

Development & community

• One paid volunteer day each year
• Up to five personal development days annually
• Career break opportunities (subject to eligibility)

Being part of Lancashire Cricket

• Two Lancashire Cricket Club memberships
• Staff discounts across on-site retail, the Club shop, Caffè Nero and Hilton Garden Inn
• Regular team events and colleague recognition awards

Safeguarding Statement

Lancashire Cricket Club is committed to safeguarding and promoting the welfare of children, young people, and adults at risk. We expect all colleagues to share this commitment and to support a culture where safeguarding is everyone’s responsibility. Lancashire Cricket proudly agrees to, and abides by, the ECB Safe Hands Policy.

For roles involving regulated activity or contact with children, young people, or adults at risk, Lancashire Cricket operates safer recruitment processes. This includes the requirement to complete the appropriate level of ECB DBS clearance before employment can commence, if this role is classified as a regulated activity.

Equal Opportunities

We look forward to hearing from you if you have skills that support our future vision. Lancashire Cricket is an equal opportunities organisation, and we are committed to providing new opportunities and striving for greater diversity. We welcome applications from all ages and backgrounds.

It is a priority for Lancashire Cricket to ensure our Club appropriately reflects the communities we serve across the North-West. In line with Sport England Guidance, we welcome applications from individuals with the appropriate skills and experience that can contribute to improving diversity of representation and thinking across the Club.