Digital Channels and Content Executive

Crisis; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Employer pension contribution 8.5%

28 days' annual leave rising to 31

Enhanced maternity/paternity/shared/ad

Travel season ticket loans

Cycle to work

Wellbeing leave

Flexible working

Job summary

Crisis is the national charity for people experiencing homelessness in the UK, based in London with activity across England, Scotland and Wales. The Digital Channels and Content Executive sits in the Digital Engagement team within Brand, Marketing and Fundraising, delivering integrated digital activity across social media, email, and the website.

The role is based at Crisis' London E1 office, with homeworking under the Hybrid Working Policy.

Qualifications

• Experience in a digital marketing, content, or communications role with a track record of creating engaging content across digital channels.
• Excellent writing skills with strong attention to detail and the ability to adapt content for different audiences and platforms.
• Confidence using analytics and audience insight to evaluate performance and optimise content.

Responsibilities

• Plan, create, and optimise engaging content across social media, email, and the Crisis website.
• Use audience insight and performance data to evaluate and continually improve content and engagement.
• Maintain and optimise key areas of the Crisis website in partnership with the SEO agency.
• Ensure email campaigns meet best-practice standards and deliver a high-quality supporter experience.
• Create social-first, insight-led content for Crisis' social media channels.
• Support the Social Media Manager with monitoring and moderation of Crisis' social media channels as required.

Skills

Content creation

Writing

Analytics

SEO basics

Email marketing

Social media

Accessibility

Job description

Crisis is the national charity for people experiencing homelessness in the UK. It is working toward a 10-year strategy to end homelessness, delivering direct services, influencing government policy, and building a supportive community around its mission. The organisation is based in London and operates across England, Scotland, and Wales.

The role

The Digital Channels and Content Executive sits within the Digital Engagement team, which is part of the Brand, Marketing and Fundraising department. The role works closely with colleagues across the Digital Channels and Content team, external agencies, and teams across the wider organisation. It supports Crisis' fundraising, campaigning, and organisational objectives by delivering integrated digital activity across social media, email, and the website.

What you would do

• Plan, create, and optimise engaging, accessible content across social media, email, and the Crisis website.
• Use audience insight and performance data to evaluate and continually improve content and engagement.
• Maintain and optimise key areas of the Crisis website in partnership with the SEO agency.
• Ensure email campaigns meet best-practice standards and deliver a high-quality supporter experience.
• Create social-first, insight-led content for Crisis' social media channels.
• Support the Social Media Manager with monitoring and moderation of Crisis' social media channels as required.

What they are looking for

• Experience in a digital marketing, content, or communications role with a track record of creating engaging content across digital channels.
• Excellent writing skills with strong attention to detail and the ability to adapt content for different audiences and platforms.
• Confidence using analytics and audience insight to evaluate performance and optimise content.
• Experience managing multiple priorities in a busy environment.
• Highly organised, proactive, and creative, with the ability to build positive relationships with colleagues, stakeholders, and external partners.
• Understanding of digital accessibility principles.
• Knowledge of SEO best practice and email marketing is an advantage.

Working arrangements

The role is based at Crisis' London E1 office, with homeworking available in line with Crisis' Hybrid Working Policy. Core hours are 10am to 4pm, with flexible working around those hours. The position is 35 hours per week.

Pay and benefits

The salary is £41,913 per annum.

• Benefits include an employer pension contribution of 8.5%, 28 days' annual leave rising to 31 days with service (with the option to purchase up to 10 additional days), enhanced maternity, paternity, shared parental and adoption pay, interest-free loans for travel season tickets, cycle to work, and tenancy deposits, wellbeing leave, and flexible working.