Digital Campaign Manager - Flexible & Remote

IPA; Glasgow; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Pension

Life Assurance

Health Insurance

Enhanced holidays

Team away days

Birthdays off

Wellbeing perks

Job summary

The Media Shop in Glasgow is seeking a talented Digital Campaign Manager to join our growing team. You will lead cross-channel digital campaigns, optimize performance and report results for a diverse client portfolio.

We offer a competitive salary and benefits, including pension, Life Assurance, Health Insurance, enhanced holidays and wellbeing perks. You will collaborate with senior leaders and manage a dedicated team to deliver best-in-class media solutions.

Qualifications

• Minimum 4 years’ experience in digital channels and improving ROI of client campaigns.
• Strong ability to use data to inform strategies and drive media decisions.
• Breadth of knowledge across multiple digital marketing disciplines.
• Expertise with Google Ads, Microsoft Advertising and SA360 including bidding strategies and experiments.
• Proficiency with Meta Business Suite and other social advertising platforms.

Responsibilities

• Develop and drive digital performance strategies aligned with client objectives and growth targets.
• Lead end-to-end digital campaign planning, implementation, optimisation and reporting.
• Plan channels and audiences across Google Ads, YouTube, Meta, TikTok, LinkedIn, Snapchat, X and Spotify.
• Independently manage paid media accounts, audits and opportunities for better performance.
• Analyse data across platforms and GA4, ensure accurate conversion measurement.
• Manage client budgets, forecasts and spend allocation across campaigns.
• Plan and evaluate A/B tests and experiments for continuous improvement.
• Translate data into actionable insights and strategic recommendations.
• Support Digital Executives to ensure high-quality delivery and efficient workflows.
• Identify industry trends and opportunities to improve client performance.
• Collaborate with the wider team to drive growth opportunities and new platforms.

Skills

Analytical mind

Data storytelling

Broad digital marketing knowledge

Campaign optimization

Team leadership

Tools

Google Ads

Microsoft Advertising

SA360

Meta Business Suite

Job description

The Media Shop in Glasgow is seeking a talented Digital Campaign Manager to join our growing team. You will lead cross-channel digital campaigns, optimize performance and report results for a diverse client portfolio.

We offer a competitive salary and benefits, including pension, Life Assurance, Health Insurance, enhanced holidays and wellbeing perks. You will collaborate with senior leaders and manage a dedicated team to deliver best-in-class media solutions.