Digital Business Analyst

Tech Pursuit; London; Hybrid; GBP 51,000; Full time

Job summary

A leading retail company is seeking a Digital Business Analyst to manage technology projects related to marketing and CRM. The role involves leading workshops, gathering requirements, and working in a hybrid model. The ideal candidate will have experience in digital projects with a background in CRM optimization, contributing to the enhancement of digital products in a consumer-focused environment.

Qualifications

• Experience in digital projects related to CRM or loyalty.
• Mid-senior level experience required.
• Consumer-facing industry experience preferred.

Responsibilities

• Lead workshops with stakeholders to gather business requirements.
• Write acceptance criteria and refine user stories.
• Work with Product Owners and delivery teams for innovative product support.

Skills

Experience working as Business Analyst

CRM optimization

Agile methodology

Data analysis

Tools

Salesforce

Job description

Digital Business Analyst - Permanent - London (hybrid)

We have an exciting opportunity for a Business Analyst to join a leading retail company. Within the role you will work on technology projects across marketing/CRM, loyalty and promotions.

This is a hybrid role where you will need to travel to their London office 3 days a week.

What you will be doing:

• Attend / Lead workshops with internal stakeholders to understand detailed business requirements.
• Write comprehensive acceptance criteria and work with wider teams to ensure understanding.
• Refine user stories and participate in agile ceremonies as required.
• Work closely with Product Owners and cross functional delivery teams to focus on value driven delivery that supports innovation, optimisation, and maintenance of digital products.
• Using data to inform decision making and look for opportunity to optimise CRM performance.

What they are looking for:

• Experience working as Business Analyst on digital projects and ideally exposure to either CRM or loyalty
• Experience with Salesforce would be highly advantageous
• Someone who has worked for a consumer facing organisation within industries such as Retail, Tourism or Hospitality
• Experience of working with both waterfall, agile and hybrid methodologies.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology and Analyst

• Industries

  Retail, Technology, Information and Media, and IT System Testing and Evaluation

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