Digital Strategist - Health

RBW Consulting; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading healthcare communications agency is looking for a Digital Senior Account Manager to develop insight-led digital strategies across apps, podcasts, and websites. The ideal candidate will have experience in digital strategy within the healthcare sector and strong stakeholder management skills. This role offers autonomy and the chance to work in a collaborative environment focused on HCP and patient engagement.

Qualifications

• Proven experience in digital strategy within a healthcare communications agency.
• Strong understanding of integrated digital channels beyond social media.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop insight-led digital strategies across various digital platforms.
• Work closely with a research team to build actionable recommendations.
• Manage internal relationships and bring ideas to life.

Skills

Digital strategy experience

Stakeholder management

Understanding of integrated digital channels

Audience insights translation

Job description

A leading healthcare communications agency is seeking a Digital Senior Account Manager to join its dynamic health team. This is a newly created role with plenty of scope to shape and define, offering the chance to work across a broad digital ecosystem in a collaborative, integrated environment.

You will be responsible for developing insight-led digital strategies that span everything from apps and podcasts to websites and HCP social channels. The focus is on where and how to engage audiences (HCP and Patients), not on messaging or content creation. You will work closely with a dedicated research team, using their insights to build smart, actionable recommendations that support patient education, disease awareness, HCP engagement and corporate communications.

This role sits at the heart of health PR and digital, requiring someone who can bring ideas to life and manage internal relationships with confidence. It's a great opportunity for someone who enjoys autonomy with the support for growth and learning.

About you:

• Proven experience in digital strategy within a healthcare communications agency
• Strong understanding of integrated digital channels and ecosystems (far beyond just social media)
• Ability to translate audience insights and research into strategic digital recommendations
• Excellent stakeholder management and communication skills
• A proactive, self-starting mindset with natural curiosity
• Comfortable working across multiple therapy areas and audience types (e.g. HCPs, Patients, Investors).

Whether you are an experienced SAM or an ambitious AM ready to step up, if you are a strategic thinker with a proven background in digital healthcare communications...apply now!

Equal Employment Opportunity

We are an equal opportunities employer and welcome applications from all qualified candidates.