Digital and Social Media Manager

Loquet London; Greater London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established luxury jewellery brand is on the hunt for a dynamic Digital & Social Media Manager. This exciting role involves shaping and executing innovative digital marketing strategies to elevate the brand's online presence and engage with a vibrant community. The ideal candidate will possess a blend of creativity and analytical prowess, driving campaigns across various channels while managing influencer collaborations and content creation. If you're passionate about storytelling and have a keen eye for aesthetics, this is your chance to make a significant impact in a fast-paced, luxury environment.

Qualifications

• 3+ years of experience in digital and social media management.
• Strong knowledge of major social media platforms and analytics tools.

Responsibilities

• Develop and implement digital and social media strategies to enhance brand visibility.
• Manage all social media channels and create high-quality content.

Skills

Digital Marketing

Content Creation

Social Media Management

Analytical Skills

Project Management

Storytelling

Leadership

Influencer Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Planoly

Sprout Social

Google Analytics

Job description

Loquet London is a luxury fine jewellery brand, passionate about connecting with our audience through engaging digital experiences. We are seeking a creative, energetic, and strategic Digital & Social Media Manager to elevate our online presence, drive engagement, and build a strong brand community.

Role Overview

The Digital & Social Media Manager will be responsible for shaping and executing our digital marketing and social media strategies. This role requires a mix of creativity, analytical skills, and a deep understanding of social media trends to enhance brand visibility and audience engagement.

Key Skills & Experience

• Proven experience in a marketing role, preferably within the luxury or fine jewellery sector.
• Excellent storytelling and content creation skills, with a keen eye for detail.
• Experience managing campaigns across multiple channels, including digital, and in-store.
• Analytical mindset with the ability to translate data into actionable strategies.
• Strong project management and organisational skills, with a track record of delivering campaigns on time and within budget.
• Strong leadership and interpersonal skills, with the ability to inspire and manage a junior content creator.
• Experience managing external PR agencies and executing in-person events.
• Passion for craftsmanship, heritage, and the luxury market.
• Develop and implement a compelling digital and social media strategy aligned with the brand’s goals.
• Manage all social media channels, including content creation, scheduling, and community engagement.
• Create innovative, high-quality content across multiple formats (video, graphics, reels, stories, blog posts, etc.).
• Monitor trends, audience insights, and platform updates to optimise content performance.
• Lead influencer collaborations and brand partnerships to expand reach and credibility.
• Track, analyse, and report on key performance metrics, using insights to refine strategies.
• Oversee the creative for paid social campaigns, ensuring optimal targeting and budget management.
• Work closely with the creative and ecom team to develop integrated campaigns.
• Stay ahead of digital trends, emerging platforms, and industry innovations to keep the brand at the forefront.
• Manage the brand’s online reputation by engaging with the community.

Campaigns & Content

• Working closely with the Creative Director and external creative partners to brief and deliver creative marketing campaigns that resonate with Loquet London’s target audience.
• Coordinate and oversee all photoshoots, including top-line campaigns, pack shots, and video content.
• Manage the Marketing Coordinator to ensure timely preparation and delivery of assets required for e-commerce uploads.
• Develop content strategies for social media, email, and the website, with a focus on storytelling and visual appeal.
• Analyse campaign performance, providing actionable insights to optimise future initiatives.

Digital Marketing

• Lead all digital marketing efforts with a focus on social media and email campaigns, collaborating closely with the ecommerce manager to plan and execute all online campaigns and promotions.
• Own the annual marketing calendar, ensuring timely delivery of seasonal and product launch campaigns.

Skills & Experience:

• Proven experience (3+ years) in digital and social media management, preferably within a creative, fashion, or lifestyle brand.
• Strong knowledge of all major social media platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube.
• Exceptional storytelling and content creation skills, including copywriting, photography, and video editing.
• Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Planoly, Sprout Social, Google Analytics, etc.).
• Ability to analyse data, measure campaign success, and adjust strategies accordingly.
• Experience in influencer marketing, collaborations, and social media advertising.
• Strong understanding of digital marketing and brand positioning.
• A highly creative thinker with a keen eye for design and aesthetics.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced environment and juggle multiple projects simultaneously.

If you're a digital-savvy storyteller with a passion for creativity, audience engagement, and driving brand success, we'd love to hear from you!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Luxury Goods and Jewelry