Social Media & Digital Communications Manager

Allergan; Maidenhead; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Social Media & Digital Communications Manager to drive their digital strategy. This role offers a unique opportunity to enhance corporate brand presence across various channels. You will lead content creation, manage community interactions, and analyze campaign performance to ensure continuous improvement. If you are a creative thinker with a passion for digital marketing and social media trends, this position is perfect for you. Join a company committed to innovation and making a remarkable impact on people's lives through its diverse portfolio of solutions.

Benefits

Highly competitive salary

Bonus

Comprehensive benefits package

Qualifications

• Bachelor’s degree in a related field or equivalent experience required.
• Experience in digital communications and social media is essential.

Responsibilities

• Develop and implement a digital communications strategy aligned with corporate goals.
• Lead content creation for various digital platforms and manage community interactions.

Skills

Digital Communications

Social Media Management

Content Creation

SEO Knowledge

Community Management

Analytics and Reporting

Creative Problem Solving

Interpersonal Skills

Education

Bachelor's degree in Communications or Marketing

Tools

Google Analytics

Khoros

Adobe Experience Manager

Canva

Illustrator

Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok.

Job Description

Social Media & Digital Communications Manager

• Reporting to the Head of Corporate Communications.
• Based in the offices in Maidenhead (3 days a week) with 2 days flexible working.
• Highly competitive salary, Bonus and comprehensive benefits package.

Job Objective:

The Social Media and Digital Communications Manager will be responsible for developing and executing a comprehensive digital strategy that enhances our corporate brand presence, engages our audiences, and drives growth across various digital channels. This role requires a creative thinker with excellent communication skills and a passion for social media trends and digital marketing.

Key Responsibilities:

• Strategy Development: Develop and implement a robust social media and digital communications strategy in alignment with our corporate narrative.
• Content Creation: Lead the creation of engaging, original content for various digital platforms (social; employee intranet; corporate website), ensuring it aligns with our brand voice and goals.
• Website Management
• Community Management: Monitor and respond to queries or complaints in a timely and professional manner.
• Analytics and Reporting: Track and analyse key metrics to evaluate the performance of digital campaigns and channels. Provide insights and recommendations for continuous improvement.
• Collaboration: Work closely with colleagues in the UK External Affairs function (Therapy Area Communications; Government Affairs; Internal Communications) as well as other internal stakeholders (HR; Medical Affairs), facilitating their use of AbbVie’s UK Corporate channels, whilst ensuring cohesive messaging and branding. This role will also require collaboration with AbbVie Global corporate marketing and social media teams to identify opportunities for content localisation and amplification of respective initiatives/milestones.
• Trend Monitoring: Stay up-to-date with the latest digital marketing trends and emerging platforms, leveraging new opportunities to enhance our digital presence.
• Campaign Management: Plan and execute digital campaigns, including paid social media and SEO/SEM.

Qualifications

Skills and Experience:

• Bachelor’s degree in related field (e.g. Communications, Marketing) or equivalent professional experience
• Experience in digital communications and social media, preferably within a corporate or agency environment
• Highly proficient on LinkedIn, X, and Instagram
• Proficiency with tools like Google Analytics, Khoros, Unily, Adobe Experience Manager, Canva, and Illustrator
• Experience in website management, including working with internal developers
• Robust SEO knowledge
• Proven experience in content creation and management
• Experience in healthcare or pharmaceutical industry is a plus
• Creative problem solver
• Organised with good interpersonal skills, able to work with multiple stakeholders, build relationships and multitask
• Passionate about delivering an excellent experience and engaging content with a clear action plan to target specific audiences

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html