Digital and Conversion Officer

SRUC; Tipton; Hybrid; GBP 33,000 - 36,000; Full time

Benefits offered by this job

Generous annual leave

Enhanced pension contributions

Cycle to work scheme

Discounted RAC Membership

Generous family leave

Hybrid working solutions

Tailored investment in and individuals

Job summary

SRUC is recruiting a Digital and Conversion Officer to lead the development and continuous improvement of the prospective student conversion journey. Based on-site in the UK, you will design targeted communications and nurture campaigns using CRM and marketing automation tools.

You will analyze data, monitor performance and develop automated workflows to optimise enrolments, collaborating with Marketing, Student Recruitment and Admissions teams.

Qualifications

• Educated to SCQF Level 9, degree level or have equivalent professional experience in Marketing, Communications, Digital Marketing, Data Analysis, Business, CRM Management or related discipline.
• Eligibility for sponsorship: role does not meet Skilled Worker visa sponsorship; applicants must have the right to work in the UK without sponsorship.

Responsibilities

• Lead the development, management and improvement of our prospective student conversion journey.
• Design and deliver targeted communications and lead nurturing campaigns from enquiry to enrolment.
• Utilise CRM platforms and marketing automation tools to create personalised customer journeys.
• Analyze data, monitor conversion performance and identify opportunities to improve the student experience.
• Develop automated workflows and manage conversion activities.
• Produce insightful reporting to support evidence-based decision-making and sustainable enrolment growth.

Education

SCQF Level 9 or equivalent in Marketing/Related

Job description

Digital and Conversion Officer

Salary: £32,766 to £35,767 a year

Hours: Full-time

Location: EH9 3JG

Working pattern: On-site

Job type: Permanent

Posting date: 23 Oct 2026

Closing date: 22 Nov 2026

The Marketing team at SRUC plays a key role in attracting, engaging, and supporting prospective learners across Scotland and beyond. The team is responsible for promoting SRUC’s courses, campuses, and student experience through a range of marketing channels, events, and outreach activities. Working closely with colleagues in Student Recruitment, academic and wider professional services colleagues, the Marketing team supports the full student journey—from initial awareness and enquiry through to application, enrolment, and progression—ensuring SRUC’s offer is clearly communicated and accessible to diverse audiences.

About the opportunity:

SRUC is seeking a proactive and innovative Digital and Conversion Officer to lead the development, management and continuous improvement of our prospective student conversion journey.

In this exciting role, you will be responsible for designing and delivering targeted communications and lead nurturing campaigns that guide prospective students from initial enquiry through to application, offer acceptance and enrolment. Using CRM platforms, marketing automation tools and performance insights, you will create personalised and engaging journeys that ensure prospective students receive timely, relevant and effective communications at every stage of their decision-making process.

Working collaboratively with colleagues across Marketing, Student Recruitment and Admissions, you will analyse data, monitor conversion performance and identify opportunities to enhance the student experience and maximise recruitment outcomes. You will play a key role in developing automated workflows, managing conversion activities and producing insightful reporting that supports evidence-based decision-making and sustainable enrolment growth.

This is an excellent opportunity for a digitally focused professional with strong analytical skills and a passion for delivering exceptional customer journeys. If you enjoy turning data into action, improving user experiences and making a measurable impact, we would love to hear from you. Join SRUC and help shape the future of student recruitment through innovative digital engagement and conversion strategies.

Minimum Qualifications

The post holder should be educated to

SCQF Level 9, degree level or have equivalent professional experience in Marketing, Communications, Digital Marketing, Data Analysis, Business, CRM Management or a related discipline.

Eligibility for Sponsorship:

Please note that this position does not meet the criteria for Skilled Worker visa sponsorship. Applicants must have the right to work in the UK without requiring sponsorship.

Why work for SRUC?

• Generous annual leave
• Enhanced pension contributions
• Cycle to work scheme
• Discounted RAC Membership
• Generous family leave
• Hybrid working solutions (in some areas)
• Tailored investment in and individuals' learning and development

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SRUC is committed to valuing Diversity, advancing Equality and respecting Human Rights throughout the organisation and encouraging applications from disabled people using the “Disability Confident Employer” symbol. SRUC is a member of the Athena SWAN charter.

SRUC. A Charitable company limited by guarantee, SC003712. Registered in Scotland No SC103046

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