Digital Analytics Manager

JR United Kingdom; Portsmouth; Hybrid; EUR 100,000; Full time

Job summary

A global footwear and apparel business in Amsterdam is looking for a Data Analytics Manager to enhance digital performance within their eCommerce team. The ideal candidate will lead a team, drive data-informed decisions, and manage key analytics tools to optimize customer engagement and revenue.

Qualifications

• Strong experience in data analytics and leadership skills.
• Proficiency in Google Analytics, SQL, and Python.
• Experience with data visualization tools and marketplace data.

Responsibilities

• Lead and develop a high-performing analytics team.
• Design and deploy BI solutions for stakeholders.
• Oversee customer journey analytics and enhance digital performance.
• Collaborate to track sales performance and optimize profitability.

Skills

Data analytics

Stakeholder management

Communication of technical insights

Web analytics

Sales performance optimization

Tools

Google Analytics (GA4)

SQL

Python

Tableau

Power BI

Looker

Tag management (GTM, Tealium)

Job description

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, an incredible global footwear and apparel business based in Amsterdam. They are experiencing significant growth, setting industry standards in quality and sustainable fashion. The company aims to expand its eCommerce team by hiring a Digital Analytics Manager responsible for ensuring digital performance insights drive growth, efficiency, and customer engagement.

The Role

This position requires a mix of strategic thinking and hands-on execution. You will lead a team to promote data-informed decision-making across eCommerce and marketplace businesses. Collaboration with teams in Digital, Marketing, IT, and Technology is essential to optimize user experience and maximize revenue by analyzing customer behavior, site performance, audience segmentation, and financial metrics.

Responsibilities Include

• Leadership & Team Management: Develop a high-performing analytics team with a data-driven culture that influences decision-making.
• Reporting: Design, build, and deploy BI solutions for key stakeholders and improve current reporting methods.
• Digital & Web Analytics: Oversee website and customer journey analytics, working closely with internal teams to enhance digital performance.
• Marketplace & eCommerce Data Insights: Collaborate with stakeholders to track and optimize sales performance, channel attribution, and profitability.
• Data & Business Intelligence: Align web analytics with backend data to provide a comprehensive view of business performance. Work with regional and global BI teams to improve data infrastructure, dashboards, and automation.

The Person

The ideal candidate is passionate about data analytics, skilled in stakeholder management, and able to communicate technical insights to non-technical teams. Requirements include strong experience with Google Analytics (GA4), proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), tag management (GTM, Tealium), and previous experience with marketplace data (Zalando, ASOS, Amazon, etc.).