Digital Analytics Manager

JR United Kingdom; Crawley; Hybrid; EUR 80,000 - 120,000; Full time

Job summary

A leading global footwear and apparel business in Amsterdam seeks a Digital Analytics Manager to enhance their eCommerce team. This role combines strategic thinking with hands-on execution to optimize user experiences and maximize revenue across various platforms. The ideal candidate will possess strong abilities in data analytics and stakeholder communication, ensuring insights inform critical business decisions.

Qualifications

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools.
• Ability to communicate technical insights effectively.

Responsibilities

• Lead a high-performing analytics team and develop a data-driven culture.
• Design and deploy BI solutions for stakeholders.
• Optimize sales performance and profitability metrics.

Skills

Stakeholder Management

Data Analytics

User Experience Optimization

Customer Behavior Analysis

Tools

Google Analytics (GA4)

SQL

Python

Tableau

Power BI

Tag Management (GTM, Tealium)

Job description

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Digital Analytics Manager, Crawley, West Sussex

Client: WeComm

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, an incredible global footwear and apparel business based in Amsterdam. They are experiencing significant growth and are setting industry standards in quality and sustainable fashion. The next step in their expansion is to grow their eCommerce team with a Digital Analytics Manager responsible for ensuring digital performance insights drive growth, efficiency, and customer engagement.

The Role

This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across eCommerce and marketplace businesses. You will collaborate with Digital, Marketing, IT, and Technology teams to optimize user experience and maximize revenue by analyzing customer behavior, site performance, audience attributes, segmentation, and financial metrics.

Responsibilities Include

• Leadership & Team Management: Develop a high-performing analytics team with a data-driven culture that influences decision-making.
• Reporting: Design, build, and deploy BI solutions for stakeholders, and identify opportunities to improve current reporting methods.
• Digital & Web Analytics: Oversee website and customer journey analytics, working with internal teams to improve digital performance.
• Marketplace & eCommerce Data Insights: Collaborate with stakeholders to track and optimize sales performance, channel attribution, and profitability.
• Data & Business Intelligence: Ensure alignment between web analytics and backend data, work with Regional and Global BI teams to enhance data infrastructure, dashboards, and automation.

The Person

The ideal candidate is passionate about data analytics, with strong stakeholder management skills and the ability to communicate technical insights effectively to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc)