Digital Analytics Manager

JR United Kingdom; Milton Keynes; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

A leading global footwear and apparel business is seeking a Data Analytics Manager to drive digital performance insights and enhance eCommerce growth. The ideal candidate will lead a data-focused team, optimize website performance, and collaborate with diverse teams to improve business metrics through data analytics.

Qualifications

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and Python
• Previous experience working with marketplace data (Zalando, ASOS, Amazon)

Responsibilities

• Develop a high-performing analytics team with a data-driven culture.
• Design, build, and deploy BI solutions for stakeholders.
• Oversee website and customer journey analytics.

Skills

Google Analytics

SQL

Python

Data Visualization

Stakeholder Management

Tools

Tableau

Power BI

Looker

Tag Management Tools

Job description

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, an incredible global footwear and apparel business operating out of Amsterdam. They are on an impressive growth journey, breaking records and setting industry standards in quality and sustainable fashion. The next step for this global powerhouse is to expand their eCommerce team with a Digital Analytics Manager who will ensure digital performance insights drive growth, efficiency, and customer engagement.

The Role

This role requires a balance of strategic thinking and hands-on execution as you lead a team to drive data-informed decision making across their eCommerce and marketplace businesses. You will collaborate with teams in Digital, Marketing, IT, and Technology to optimize user experience and maximize revenue opportunities by analyzing customer behavior, site performance, audience attributes, segmentation, and financial/business metrics.

Responsibilities Include

1. Leadership & Team Management - Develop a high-performing analytics team with a data-driven culture that ensures insights influence decision making.
2. Reporting - Design, build, and deploy BI solutions to key stakeholders, and identify opportunities for improving current reporting methods.
3. Digital & Web Analytics - Oversee website and customer journey analytics, working closely with internal teams to improve digital performance.
4. Marketplace & eCommerce Data Insights - Partner with stakeholders to track and optimize sales performance, channel attribution, and profitability.
5. Data & Business Intelligence - Ensure alignment between web analytics and backend data to provide a holistic view of business performance. Collaborate with Regional and Global BI teams to enhance data infrastructure, dashboards, and reporting automation.

The Person

The ideal candidate is passionate about data analytics, with strong stakeholder management skills and the ability to communicate technical insights to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Expertise in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Previous experience working with marketplace data (Zalando, ASOS, Amazon, etc.)