Digital Analytics Manager

JR United Kingdom; Luton; On-site; GBP 70,000 - 110,000; Full time

Job summary

A leading company in sustainable fashion seeks a Digital Analytics Manager to optimize eCommerce performance in Luton. The ideal candidate will lead a data-driven culture, collaborate cross-functionally, and utilize strong expertise in Google Analytics, SQL, and marketplace data.

Qualifications

• Passionate about data analytics with strong stakeholder management skills.
• Ability to communicate technical insights to non-technical teams.

Responsibilities

• Lead a high-performing analytics team to promote data-informed decision-making.
• Design and deploy BI solutions for key stakeholders.
• Oversee website analytics to enhance digital performance.

Skills

Stakeholder management

Data analytics

Data-driven decision making

Tools

Google Analytics (GA4)

SQL

Python

Tableau

Power BI

Looker

Google Tag Manager (GTM)

Tealium

Job description

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Digital Analytics Manager, Luton, Bedfordshire

Client: WeComm

Location: Luton, Bedfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Data Analytics Manager - €100k + Benefits - Amsterdam (Hybrid, 3 days in office)

The Company

WeComm is working exclusively with a long-standing client, an incredible global footwear and apparel business based in Amsterdam. They are experiencing significant growth and are setting industry standards in quality and sustainable fashion. The next step in their expansion is to grow their eCommerce team with a Digital Analytics Manager responsible for ensuring digital performance insights drive growth, efficiency, and customer engagement.

The Role

This position requires a balance of strategic thinking and hands-on execution, leading a team to promote data-informed decision-making across eCommerce and marketplace operations. You will collaborate cross-functionally with Digital, Marketing, IT, and Technology teams to optimize user experience and maximize revenue by analyzing customer behavior, site performance, audience attributes, segmentation, and financial metrics.

Responsibilities Include

• Leadership & Team Management: Develop a high-performing analytics team with a data-driven culture that influences decision-making.
• Reporting: Design, build, and deploy BI solutions for key stakeholders, and identify opportunities to improve current reporting methods.
• Digital & Web Analytics: Oversee website and customer journey analytics, working closely with internal teams to enhance digital performance.
• Marketplace & eCommerce Data Insights: Collaborate with stakeholders to monitor and optimize sales performance, channel attribution, and profitability.
• Data & Business Intelligence: Align web analytics with backend data to provide a comprehensive view of the business. Work with regional and global BI teams to improve data infrastructure, dashboards, and automate reporting.

The Person

The ideal candidate is passionate about data analytics, with strong stakeholder management skills and the ability to communicate technical insights to non-technical teams.

• Strong experience with Google Analytics (GA4)
• Proficiency in SQL and/or Python, data visualization tools (Tableau, Power BI, Looker), and tag management (GTM, Tealium)
• Experience working with marketplace data (Zalando, ASOS, Amazon, etc.)