Digital Analytics Manager

EssenceMediacom; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Digital Analytics Manager to drive performance media analysis across multiple channels. This pivotal role focuses on optimizing significant media spend and enhancing e-commerce growth through data-driven decision-making. The ideal candidate will leverage advanced platforms like Adobe and GA4 to provide actionable insights, ensuring effective media planning and activation. Join a dynamic team committed to continuous learning and innovation, where your contributions will significantly impact the growth of a renowned global brand. This is an exciting opportunity to redefine performance analysis and elevate marketing strategies.

Qualifications

• Experience with key platforms such as Adobe, GA4, and Appsflyer.
• Strong understanding of media metrics and digital attribution.

Responsibilities

• Lead reporting across regions ensuring data accuracy.
• Collaborate with teams to analyze campaign data for insights.
• Manage projects from brief to completion ensuring stakeholder communication.

Skills

Adobe

Campaign Manager

GA4

Meta

Appsflyer

Digital Attribution Partners

Media Metrics Understanding

Communication Skills

Problem Solving

Attention to Detail

Job description

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Digital Performance Analytics Manager, Emerging Markets - EssenceMediacom Worldwide [London based]

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Bayer.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

The Role

As part of the Adidas Emerging Markets hub team based in xxx, you will focus on delivering performance media analysis to drive optimisation of the €35m+ of performance media spend across multiple channels and in 28 markets in Asia, Europe, Middle East, and Africa. You will play a pivotal role in data analysis and application of ad tech to grow the adidas business, drive sales, and meet all business objectives.

You will contribute to growing Adidas’ e-commerce business by ensuring that media planning and activation teams are making effective data-driven decisions by utilising key platforms such as Adobe, Appsflyer, and GA4 in the planning and buying process.

Key Responsibilities:

1. Lead centralised reporting across the region, ensuring consistency & accuracy in reporting and that markets are using the right data for decision-making.
2. Track performance of key test & learn projects and measure incremental impact of changes in strategy.
3. Provide technical support in utilisation of key ad platforms, ensuring activation teams follow best practices.
4. Align campaign data across Mediacom, Client, and Third-Party data sources.
5. Create and validate campaign forecasts aligned with business KPIs.
6. Collaborate with planning teams to analyse campaign data and provide actionable insights to increase effectiveness.
7. Review reports/trends, identify data issues before passing to planning teams.
8. Interpret and identify trends in performance data; conduct deep dives into performance aspects.
9. Manage projects from brief to completion, recommending data sources and tech support, ensuring stakeholder communication.
10. Proactively solve problems, operate a test-and-learn process to improve reporting quality.
11. Identify potential issues quickly and determine resolutions.
12. Work with planning & performance teams to engage clients on data matters and become a trusted advisor.
13. Collaborate with the Measurement Lead to design strategies addressing business challenges using data insights.

What are the 3 best things about this job?

• Work on a fantastic brand elevating performance media and supporting ambitious regional growth targets.
• Drive growth through data-driven media planning and optimisation.
• Use innovative techniques and technology to redefine performance analysis for Adidas.

Who Are You / Key Skills And Experience:

• Ability to extract relevant insights supporting planning decisions.
• Experience with Adobe, Campaign Manager, GA4, Meta, Appsflyer (or similar).
• Experience with digital attribution partners & MMM outputs is useful.
• Strong understanding of media metrics.
• Excellent communication and influencing skills, capable of handling challenging situations.
• Pro-active problem solving and a test-and-learn mindset.
• Attention to detail and a questioning attitude.
• Calm under pressure, able to manage multiple projects and teams.

About GroupM:

GroupM is a leading global media investment management operation, serving as the parent company to WPP media agencies including Mindshare, Wavemaker, and EssenceMediacom, with a focus on maximizing media performance for WPP’s agencies and clients. We embrace diversity, inclusivity, and equal opportunity, building a team that reflects various backgrounds and perspectives.

Note: This is a UK-based role requiring the right to work in the UK.