Digital Analytics & Insights Specialist

British Airways; Hounslow; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Competitive salary

Staff travel benefits

Discounted airfares

Career development opportunities

Cross-functional exposure

Job summary

British Airways is recruiting for a Digital Analytics & Insights Analyst to work within the Digital Performance Analytics team. You will transform customer, digital and commercial data into actionable insights to improve journeys on BA.com and the BA app.

You’ll partner with Product, Digital and Commercial teams, turning questions into analysis, supporting experiments, and presenting recommendations to stakeholders across the business.

Qualifications

• Strong analytical mindset with ability to turn data into recommendations.
• Experience analysing data and delivering actionable insights.
• Experience presenting findings to stakeholders.
• Experience with digital/customer/online performance data.

Responsibilities

• Improve customer journeys across BA.com and the British Airways app.
• Use data from analytics tools, customer research, surveys and session replays to uncover actionable insights.
• Support experimentation and A/B testing to help teams learn what works best.
• Turn business questions into clear analysis and practical recommendations.
• Spot opportunities to improve customer engagement, conversion and digital performance.
• Deliver insight, reporting and forecasting to support key business decisions.
• Bring data to life through engaging storytelling and stakeholder presentations.
• Leverage AI-driven tools to transform analytical processes and provide data-led recommendations.

Skills

Data analysis

Insight storytelling

Stakeholder communication

AI awareness

Analytics tools

Presentation skills

Analytical reasoning

Education

Analytical qualification

Tools

Analytics tools

Visualization tools

Job description

British Airways is recruiting for a Digital Analytics & Insights Analyst to work within the Digital Performance Analytics team. You will transform customer, digital and commercial data into actionable insights to improve journeys on BA.com and the BA app.

You’ll partner with Product, Digital and Commercial teams, turning questions into analysis, supporting experiments, and presenting recommendations to stakeholders across the business.