Digital Analytics & Insights Analyst

British Airways PLC; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways is seeking a Digital Analytics & Insights Analyst to enhance the digital experience across BA.com and the app. You will work with Product, Digital and Commercial teams to uncover insights from customer, digital and performance data, and influence decisions to improve journeys.

Join a team that uses analytics to turn questions into actionable recommendations, support experiments, and tell compelling data stories to stakeholders while exploring AI-powered analytics to drive better

Qualifications

• Experience analysing data and delivering actionable insights.
• Experience working with digital, customer or online performance data.
• Strong analytical, critical-thinking and problem-solving skills.
• Experience presenting findings and recommendations to stakeholders.
• Experience using analytics, reporting or visualisation tools.
• Qualifications demonstrating analytical capability.
• Exposure to AI and AI-powered analytics tools would be an advantage.

Responsibilities

• Improve customer journeys across BA.com and the British Airways app.
• Use data from analytics tools, customer research, surveys and session replays to uncover actionable insights.
• Support experimentation and A/B testing to help teams learn what works best.
• Turn business questions into clear analysis and practical recommendations.
• Spot opportunities to improve customer engagement, conversion and digital performance.
• Deliver insight, reporting and forecasting to support key business decisions.
• Bring data to life through engaging storytelling and stakeholder presentations.
• Leverage AI-driven tools to transform analytical processes, generate actionable insights and provide data-led recommendations.

Skills

Data analysis

Digital data

Analytical thinking

Stakeholder communication

Analytics tools

AI analytics exposure

Presentation skills

Education

Analytical qualification

Job description

A career without limits

As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It's something we've been doing for over 100 years, ever since we launched the world's first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It's the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you're inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Digital Analytics & Insights Analyst

How do you improve a digital experience used by millions of customers worldwide?

Join the Digital Performance Analytics team within Commercial Leisure Strategy, Planning & Analytics and help shape the future of BA.com and the British Airways app. From booking a flight to managing a trip, our digital platforms are a key part of every customer's journey.

Curious about why customers behave the way they do? Love turning data into ideas that make a real difference? This could be the role for you!

Working with Product, Digital and Commercial teams, you'll use customer, digital and commercial data to uncover opportunities, solve problems and influence decisions. Whether it's understanding customer behaviour, improving a digital journey or testing a new idea, your insights will help create better experiences for our customers and better outcomes for the business.

What you'll do:

• Improve customer journeys across BA.com and the British Airways app.
• Use data from analytics tools, customer research, surveys and session replays to uncover actionable insights.
• Support experimentation and A/B testing to help teams learn what works best.
• Turn business questions into clear analysis and practical recommendations.
• Spot opportunities to improve customer engagement, conversion and digital performance.
• Deliver insight, reporting and forecasting to support key business decisions.
• Bring data to life through engaging storytelling and stakeholder presentations.
• Leverage AI-driven tools to transform analytical processes, generate actionable insights and provide data-led recommendations.

What you'll bring:

A curious mindset, strong analytical skills and a passion for solving problems. You'll enjoy digging into data, spotting patterns and turning complex information into clear recommendations.

You'll also be a confident communicator who can build relationships, challenge thinking and influence decisions through insight.

Your experience:

• Experience analysing data and delivering actionable insights.
• Experience working with digital, customer or online performance data.
• Strong analytical, critical-thinking and problem-solving skills.
• Experience presenting findings and recommendations to stakeholders.
• Experience using analytics, reporting or visualisation tools.
• Qualifications demonstrating analytical capability.
• Exposure to AI and AI-powered analytics tools would be an advantage.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It's one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you'll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You'll also receive up to 30 discounted Hotline' airfares per year for yourself, friends, and family.

At British Airways you'll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don't expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we're committed to creating a culture where everyone feels that they can be themselves. We're looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.