Digital Analytics Associate

dentsu UK Limited; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Private Medical Insurance

24/7 Virtual GP

Generous sick-pay policy

Wellbeing days

Volunteering time

Flexible bank-holiday swaps

Retail discounts

Job summary

Merkle, a dentsu company, seeks a Digital Analytics Associate to join our growth‑focused Analytics team in London or Manchester. You will work with clients to measure digital performance, develop reports, and generate actionable insights that inform business decisions.

You will gain hands‑on experience with GA4, GTM, Looker Studio and BigQuery, while building consulting, problem‑solving and client management skills in a fast‑paced, collaborative environment.

Qualifications

• Experience in analytics, data, digital marketing or related disciplines.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio.
• Ability to translate data into insights and actionable recommendations.
• Strong communication and presentation skills.
• Eagerness to develop expertise across analytics, measurement and reporting tech.

Responsibilities

• Support the implementation, configuration and ongoing management of digital analytics solutions.
• Work with platforms like Google Analytics 4, Google Tag Manager and Looker Studio to support client measurement needs.
• Assist with tracking audits, data validation and quality assurance.
• Develop dashboards, reports and visualisations to help clients understand digital performance.
• Identify data quality issues and work with the team to troubleshoot and resolve them.
• Contribute to measurement strategies and analytics roadmaps for clients.

Skills

Analytical thinking

Problem-solving

Communication skills

Presentation skills

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Job Description: Digital Analytics Associate | Merkle | London, Manchester | Permanent | Hybrid

We are seeking a bright and motivated individual with a passion for analytics, data and digital marketing to join our industry-leading Analytics team, with the opportunity to work with some of the largest and most exciting organisations in the UK. Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Purpose of the Role

As a Digital Analytics Associate, you will work closely with clients and colleagues to help organisations better understand their customers, measure digital performance and make more informed business decisions through data. You will gain hands‑on experience across industry‑leading platforms including Google Analytics 4, Google Tag Manager, Looker Studio and BigQuery, helping clients maximise the value of their digital measurement and reporting capabilities. You will support the delivery of analytics projects, develop reports and dashboards, analyse performance data, produce actionable insights and contribute to measurement strategies across a range of industries and digital platforms. Along the way, you will build expertise in digital analytics technologies while developing strong consulting, problem‑solving and client management skills. This is an excellent opportunity for someone who enjoys combining analytical thinking, problem solving and client interaction within a collaborative and fast‑paced environment.

What you’ll do

• Support the implementation, configuration and ongoing management of digital analytics solutions.
• Work with platforms such as Google Analytics 4, Google Tag Manager and Looker Studio to support client measurement requirements.
• Assist with tracking audits, data validation and quality assurance activities.
• Support the development of dashboards, reports and visualisations that help clients understand digital performance.
• Help identify data quality issues and work with the wider team to troubleshoot and resolve them.
• Contribute to measurement strategies and analytics roadmaps for clients.

How you’ll succeed

• Develop strong working knowledge of Google Analytics 4, Google Tag Manager, Looker Studio and wider measurement technologies.
• Delivering high‑quality analytics outputs and recommendations that support client decision‑making.
• Taking ownership of day‑to‑day client deliverables and managing priorities effectively.
• Building trusted relationships with clients, colleagues and wider project teams.
• Communicating insights clearly and confidently in a way that is easy for clients to understand.
• Demonstrating strong analytical thinking, curiosity and consulting capability.
• Continuously developing knowledge of digital analytics, measurement and wider industry trends.
• Contributing positively to the growth, culture and success of the wider Analytics team.

What you’ll bring

• Experience working with analytics, data, digital marketing or related disciplines would be beneficial.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio or similar analytics platforms would be advantageous.
• Strong analytical and problem‑solving skills.
• Ability to translate data into meaningful insights and recommendations.
• Strong communication and presentation skills.
• Passion for technology, digital marketing and understanding customer behaviour.
• Eagerness to develop expertise across analytics, measurement and reporting technologies.

What we offer

This is a permanent role that can be based from our Manchester or London office on a hybrid working basis, with approximately one day per week in the office and additional attendance for client meetings or quarterly business reviews when needed.

• company‑funded Private Medical Insurance
• 24/7 Virtual GP
• generous sick‑pay policy
• wellbeing days
• volunteering time
• flexible bank‑holiday swaps
• great everyday perks like retail discounts, gym access and tech schemes
• enhanced maternity
• paternity and carers leave
• extended sick leave
• menopause and baby‑loss support
• 10 fertility treatment days
• life assurance
• income protection
• financial education tools
• flexible savings options

About Dentsu

About Dentsu Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end‑to‑end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast‑changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.

If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for.

Location: London Brand: Merkle Time Type: Full time Contract Type: Permanent